First steps toward a successful printing project
The key to a successful print project: 鈥淧lanning, planning, planning!鈥� said 杏吧原创 Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final product for your company 鈥� and will avoid any potentially costly mistakes. The beginning steps are key. Getting started Create a checklist. Everyone makes mistakes sometimes, no matter how long they鈥檝e been doing this. Creating a checklist at the beginning will prevent oversights later on 鈥� when mistakes become costly…
Read More
How nonprofits can stay relevant and engaging on social media
Running your organization鈥檚 social media can be both and art and a science. You can find data on the best times to post. You can learn how to boost SEO using social media. However, some keys to social media success are less tangible. 杏吧原创鈥檚 eBook, Social Media Strategy for Nonprofits explores ways to maximize social media results with minimal monetary investment, including how to stay relevant and engaging. Don鈥檛 be annoying. Avoid shameless self-promotion. As David Harstein of WiredImpact cautioned,…
Read More
Leveraging LinkedIn for Associations
Social media can be a low-cost tool for associations. The various platforms allow associations to drive membership and engage with existing members. LinkedIn has remained a place for professional interactions since its beginning, and continues to offer valuable resources. It has become a hub of expert advice, networking and awareness. LinkedIn offers helpful step-by-step instructions for nonprofits to get started. These instructions can be a useful resource for associations. Once you鈥檝e established your presence, it鈥檚 time to reap the rewards.…
Read More
Division of American Library Association Finds Success with New Publishing App
When it came time for Choice to facilitate a technology overhaul, building a new part was a necessary component. Choice is a publishing unit of the Association of College and Research Libraries (ACRL), which falls under the umbrella of the American Library Association. Their publications include Choice magazine and the Choice Reviews database. Updating Technology Creating an app was part of a push to modernize Choice鈥檚 offerings. Director of Operations Rachel Hendrick knew that if they created an app, their…
Read More
Improve Your Social Media Strategy with 杏吧原创鈥檚 New eBook for Nonprofits
Social media can be a powerful marketing tool for nonprofit organizations. 杏吧原创 has created a guide specifically aimed at nonprofits, although for-profit companies may also find value in its pages. This eBook describes how to make the most of social media. What鈥檚 insideThis eBook weighs the benefits of each available platform. It will help you determine which platforms may be most appropriate for your organization, then assist you in developing a social media strategy for effectively utilizing those platforms. The…
Read More
Create an Amazing Book or Magazine with 杏吧原创鈥檚 Unique Print Capabilities
It鈥檚 nice to have options. And with the multitude of possibilities available at 杏吧原创鈥檚 printing facilities, your publication can really stand out on the shelf. Books David Sevits is quality, warehouse and shipping manager at 杏吧原创鈥檚 Printing and Bindery Facility in Marceline, Missouri. He has been quality manager for most of his time at 杏吧原创 鈥� overseeing internal and external continuous improvement. He explained many of the possibilities available for book printing. Binding鈥淏asically, under one roof, we can do virtually…
Read More