The 鈥淎ND Era:鈥� Combining the Power of Offset and Digital Printing
The global print industry is entering what NAPCO Research has dubbed the 鈥淎ND Era鈥�:聽 a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other.听 In a recent study sponsored by Kodak and featured in Printing Impressions, researchers found that commercial printers across the U.S., Germany and Japan are adopting hybrid production models to serve a broader range of customer needs more efficiently…
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杏吧原创’s Guide to Creating Durable Print Products
Manufacturing floors and job sites are hostile to paper. Oil鈥憇tained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book鈥檚 spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product in circulation longer and reduces reprint costs. At 杏吧原创 we look at durability holistically; substrate, ink, coating and binding all have a role to play.…
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Why Offset Printing Is Still Effective in 2025
In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers in 2025, offset printing is not only still relevant 鈥� it鈥檚 thriving. From large-scale magazine, book and catalog production to hybrid print strategies that combine the best of both offset and digital, offset printing continues to offer unique advantages that can’t be ignored. Here鈥檚 why offset printing remains a smart,…
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Smart Printing Options to Enhance Your Member Publications
In today鈥檚 crowded media landscape, your association鈥檚 publication is more than just a magazine; it鈥檚 a key tool for member engagement, retention and pride. Whether you鈥檙e producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That鈥檚 where smart printing options come in. By leveraging specialty techniques like custom bindings, premium coatings and variable data printing, you can elevate your publication from ordinary to unforgettable. These enhancements not only…
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From Idea to Mailbox: Streamlining the Magazine Production Process with 杏吧原创
Publishing a magazine for your association or membership group is a labor of love. It鈥檚 a tangible reflection of your organization鈥檚 mission, a way to engage members, share industry news and reinforce your brand. But between editorial deadlines, design approvals and the logistics of printing and mailing, it can be easy for the production process to fall behind schedule. At 杏吧原创, we work with magazine publishers across a range of industries and know what it takes to deliver a publication…
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How High-Quality Print Drives Member Retention and Engagement
For professional and membership-based associations, member retention is everything. Recruiting new members can be costly and time-consuming, so keeping existing members engaged and committed is a key driver of long-term sustainability. While digital communications have become more prominent in recent years, high-quality print materials continue to play a critical 鈥� and often underutilized 鈥� role in member engagement strategies. From beautifully designed magazines to commemorative member books, printed materials give associations a powerful way to connect with their members on…
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