Why B2B Catalogs Still Drive Sales in a Digital-First World
Will Lubaroff
September 5, 2025
In an era when almost everything is online, from shopping carts to customer service, it might seem counterintuitive to talk about the enduring value of printed catalogs. But for companies in the hobby, building and manufacturing space, the print catalog remains a cornerstone of customer engagement and product sales. Far from becoming obsolete, printed catalogs…
The United States Postal Service is launching a new Catalog Insights Promotion, offering a 10% discount on postage for qualifying catalog mailings. If you’re looking to get more value from your marketing dollars, this promotion presents an excellent opportunity, especially for brands that rely on printed catalogs to connect with customers. Key Promotion Dates Registration…
The global print industry is entering what NAPCO Research has dubbed the 鈥淎ND Era鈥�:聽 a strategic phase where printers no longer choose between offset and digital printing, but instead leverage the strengths of both methods working in tandem to support each other.聽 In a recent study sponsored by Kodak and featured in Printing Impressions, researchers…
Manufacturing floors and job sites are hostile to paper. Oil鈥憇tained gloves flip pages, airborne grit abrades covers and manuals are tossed into toolboxes instead of bookshelves. If a catalog tears or a guide book鈥檚 spine cracks, information is lost and credibility goes with it. Building durability into the print specification up front keeps your product…
In a time when digital transformation is at the forefront of nearly every industry, one may assume traditional printing methods are fading into the background. But for printers and publishers in 2025, offset printing is not only still relevant 鈥� it鈥檚 thriving. From large-scale magazine, book and catalog production to hybrid print strategies that combine…
In today鈥檚 crowded media landscape, your association鈥檚 publication is more than just a magazine; it鈥檚 a key tool for member engagement, retention and pride. Whether you鈥檙e producing quarterly journals, monthly newsletters or annual reports, the quality and uniqueness of your printed materials can make a lasting impression. That鈥檚 where smart printing options come in. By…
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Feel free to use approximations when specifics are not yet determined.