Raking in Revenue through eCommerce
Has your publication considered eCommerce as a potential revenue source? Meg Estevez, corporate director of audience development at NewBay Media, made a case for it at Niche Media鈥檚 2017 Super Niche conference in Charlotte, North Carolina. In her presentation titled Build It and They Will Shop! How to Develop Your Brand鈥檚 Online Store, she outlined four basic steps to build and bring in revenue through eCommerce stores. What goes in the storeFirst, you have to figure out what you鈥檙e going…
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How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication鈥檚 business: analytics. There are plenty of reasons you may not be using them. 鈥淚 don鈥檛 like numbers.鈥� 鈥淭hey don鈥檛 tell me much.鈥� 鈥淚 haven鈥檛 got the data.鈥� 鈥淚t鈥檚 too expensive.鈥� Stop. Right now. With the excuses. Eric Shanfelt has worked in digital media and marketing for more than 20 years. He delivered a presentation to magazine publishers titled Analytics: The Key to Driving More Revenue at the Niche Digital Conference…
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Managing the Mix of Print and Digital Communications
More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics. Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways in which this information is distributed to members has changed dramatically in the past 20 years. According to the same study by Abila, millennials, who…
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Monetizing Video for Your Printed Publication
Publishers may be under-utilizing a platform with huge potential: video. In fact, it鈥檚 so big, Niche Media had two people deliver presentations titled Monetizing Video at the Niche Digital Conference in Denver, Colorado. There are several reasons to make videos. It can help keep your publication current, bring subscribers to your website, increase their engagement and loyalty, and bring in organic traffic. There鈥檚 also the potential to bring in revenue. Tim Hermes, founder and publisher of VerticalFeed, said it鈥檚 not…
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Increasing Revenue by Attracting Whales with Premium Content
In the world of digital magazine subscriptions, 鈥渨hales鈥� are a publisher鈥檚 big spenders. And, with a little added attention, they can greatly increase revenue streams for niche publishers. Rob Ristagno, CEO of the Sterling Woods Group, shared success tips with attendees at the Niche Media‘s conference in Denver, Colorado. During his session called Creating Premium Memberships for Your 鈥淲hales,鈥� Ristagno focused on techniques to grow paid digital memberships. Niche publishers are in a unique position to benefit from his advice.…
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How to Improve Association Member Retention to Increase Revenue
鈥淒uct tape,鈥� said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization鈥檚 successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn鈥檛 that easy. Different members have different perceived needs. Some members value networking. Others value continuing education. Still others value advocacy. Making things more difficult, the benefits members value…
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