Event Promotion Best Practices to Generate Success
Effective promotion is critical to the success of your event, but too often marketing and promotion activities end when the first session begins. To keep attendees engaged, generate interest from those not able to attend, and receive the best value from all of your hard work, promotion must occur before, during and after the event. Pre-Event Promotion This stage of promotion is all about generating excitement and getting people in the door. You want people talking about your event so…
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杏吧原创 Turns 80 Years Old
杏吧原创 is turning 80 and we are looking forward to celebrating all year long with you. To kick off our birthday year, here鈥檚 a special message from our Chief Executive Officer, Don O. 杏吧原创: 聽 Making it to 80Only a handful of companies make it to this milestone birthday. Considering we remain a family-owned company, which has never been bought or sold, makes this accomplishment even more remarkable. Consistent leadership and dedicated employees are two reasons we have the opportunity…
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Building the Foundation for an Effective Content Marketing Strategy
Content marketing is a brand-focused campaign designed to engage a specific target audience. This concept can grow your market and business, but too many people jump into the activities of content marketing without creating a strong foundation. Without this base, content marketing becomes a scattered activity that does not achieve your true goal 鈥� expanding your brand鈥檚 awareness and your customer base. To be effective, you must build your content marketing strategy from the ground up. Define Your Target AudienceIf…
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Best Practices to Curate Content to Benefit Your Business
An engaged audience translates into brand awareness and sales, but many companies struggle to create the effective blog content and timely social media postings needed to achieve this goal. Curated content is a powerful tool to attract customers and enhance loyalty if the process is well managed. A mix of self-generated and curated content keeps your audience engaged and saves you time. Utilize these curation practices to best position your organization as the go-to website and source for your industry.…
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How Your Company Should Approach A Website Redesign
Your website serves many purposes. It introduces your business to potential clients, allows web-based purchases and supports current customer needs. Over time, your website may lose its effectiveness and will need to be updated to successfully perform its functions and engage your target audience. Approach the redesign process by considering what currently works, what can be done better, your budget and timeline, and promotion ideas to ensure that the process achieves the best results. And, realizing that your current website…
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Readers DO Judge a Book by its Cover
You鈥檝e probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that鈥檚 why we鈥檙e warned, 鈥淵ou can鈥檛 judge a book by its cover.鈥� But, let鈥檚 face it: Readers DO judge books by their covers. In fact, it鈥檚 often the first impression created by a cover that determines whether a book even gets picked up at all. So, while you may not be able to judge a book鈥檚 content by its cover, a…
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