杏吧原创

USPS Proposes Changes to Market Dominant Rate Rules

Postal Service Update: USPS Proposes Changes to Market Dominant Rate Rules

The U.S. Postal Service recently filed two formal requests with the Postal Regulatory Commission seeking changes to how postage rates are regulated for market dominant products, including First-Class Mail, Marketing Mail and Periodicals. USPS says the current rate system has limited its ability to keep pace with rising costs, contributing to ongoing multibillion-dollar annual losses […]

Variable Data Printing: Personalization at Scale

A smiling woman reading a magazine

For large organizations with complex audiences, personalized printing is quickly becoming an expectation. The challenge is doing it without adding production chaos, extended timelines or runaway costs. That is where Variable Data Printing (VDP) comes in. VDP brings the logic and precision of data driven marketing into print, making it possible to deliver highly customized […]

2026 Printing Trends: Automation, Faster Cycles and Personalization

2026 Printing Trends

If 2025 taught print buyers anything, it鈥檚 that expectations do not slow down. Deadlines get tighter. Distribution costs stay under a microscope. Audiences demand content that feels relevant, not generic. The good news is that 2026 is shaping up to be a year where print gets even smarter, more connected and more responsive to real-world […]

The History of 杏吧原创鈥檚 Print Operation in Eau Claire, Wisconsin

Eau Claire printing plant

杏吧原创 鈥 Eau Claire, formerly Documation, is the result of more than four decades of change within the printing and publishing landscape. What began as a small in-plant print shop supporting continuing education seminars has grown into a fully digital, highly automated print-on-demand operation that strengthens 杏吧原创鈥檚 nationwide manufacturing network. The story of Documation is […]

What Is 鈥淏ook of One,鈥 and When Is It Worth Using?

A printing line at 杏吧原创 -- Eau Claire

If you work with books, you鈥檙e likely familiar with digital printing and offset printing, and their respective use cases. On one side, you want the flexibility in formats, versions and lifespans offered by digital printing. On the other hand, traditional offset print economics reward volume and predictability. Book-of-one printing is where those two pressures meet. […]

USPS Update: Proposed 2026 Shipping Price Increases

2026 Shipping Rate Increases

The Postal Service has filed its first set of 2026 pricing changes with more potential updates planned throughout the year. While nothing is final until approved by the Postal Regulatory Commission (PRC), the early details offer a look at what mailers can expect. Here is a clear breakdown to help you stay informed and plan […]

USPS Update: New Periodical Application Criteria

New Periodical Criteria

USPS has updated the rules and documentation requirements for publishers applying for Periodicals mailing privileges. The revised PS Form 3500 includes clearer criteria for eligibility, new expectations for circulation validation and more detailed filing procedures. If you鈥檙e thinking about applying for Periodical status, these changes affect how you prepare your application and how you maintain […]

Eco-Friendly Digital Workflows: Balancing Agility With Sustainability

Business workers creating eco friendly plans

Sustainability has moved from a nice-to-have to a core buying criterion for brands with complex print programs. At the same time, marketing calendars are tighter and content refreshes are constant. Digital printing brings these priorities together by enabling print-on-demand while reducing waste across the lifecycle. When evaluated through materials, chemistry, energy and logistics, digital inkjet […]

Printing Innovations That Elevate University Publications

A stack of colorful magazines

Print still carries a unique weight on campus. A beautifully produced magazine can communicate credibility and build connection in a way screens rarely do. The good news is that recent innovations in print make it easier to create high-impact pieces while staying within budget. Keep reading for practical ideas your team can use to improve […]

How Print Builds Stronger Donor Connections for Universities

connections for donors

Philanthropy to higher education remains resilient, which means your print strategy can be a real growth lever for advancement. CASE鈥檚 most recent VSE Key Findings reported inflation鈥慳djusted growth in giving to U.S. colleges and universities, a signal that donors continue to see higher ed as a smart place to invest. In the broader landscape, charitable […]

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