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鈥淒uct tape,鈥� said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization鈥檚 successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn鈥檛 that easy. Different members have different perceived needs. Some members value networking. Others value continuing education. Still others value advocacy. Making things more difficult, the benefits members value…

In their book, 鈥淲hen Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,鈥� authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members 鈥� or prospective members. As part of our Making it Easier series for associations, we鈥檒l home in on two of the four hallmarks that are…

When it comes to retention, you know member engagement is the name of the game. Industry research proves 鈥� unequivocally 鈥� that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to each action, and where to draw the line for highly engaged versus less active members) can be overwhelming. But scoring, measuring and leveraging member engagement…