Creating a Successful RFP: A Guide for Associations
Creating a clear and solid Request for Proposal (RFP) sets the foundation for a successful printing project. When it comes time to solicit bids, there are several steps you can take to ensure potential vendors understand what you want. This will save everyone time and effort. You don鈥檛 want to waste their time, and you don鈥檛 want a printer to commit to something outside their capability wheelhouse because they misunderstood your wishes. Throughout the entire process, you鈥檒l want to hold…
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The Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don鈥檛 automatically trust advertising, but that doesn鈥檛 mean it鈥檚 useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a little more carefully. The multitude of options now available is good for brands. They can combine trusted, established advertising channels with new, more flexible channels…
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Building a Mentorship Program for your Association
Your association may be missing out on a powerful tool: mentorships. Associations are meant to unite members through a common goal or interest. A mentorship program is merely the next step. Why do I need a mentorship program? Creating a mentorship program provides tangible support of membership benefits. Members join associations, in part, for networking opportunities. A mentorship program provides ample opportunities. Not only could a member potentially be connected with a mentor they might not have otherwise met, that…
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Incorporating video into your B2B marketing strategy
People like watching video. Data shows that four times as many customers would rather watch a video about a product than read about it. So what does that mean for your B2B marketing strategy? It鈥檚 not everything, but monetizing video can be a key tool in your marketing plan. Incorporating videos does not have to be expensive, time-consuming or complicated. A little bit of effort can result in a more engaged audience. Plan ahead A little bit of planning keeps…
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Create a successful print project with 杏吧原创鈥檚 new ebook
Printing projects can be complicated. Many steps follow the moment an idea is first conceived. Every piece requires meticulous review. 杏吧原创 created Keys to a Successful Print Project to help you through the process. As Customer Service and Pre-press Manager Julie Huffmon said, the true key is 鈥淧lanning, planning, planning!鈥� The beginningAt the start of a printing project, there鈥檚 an extensive list of tasks to complete. This eBook contains a Getting Started section to help you organize. The burden at…
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Keys to a successful printing project: Mailing
As freshly printed books, magazines or catalogs roll off the press, it鈥檚 time to send them out into the world. That鈥檚 where mailing comes in. More than meets the eyeCustomer Service Manager Jake Pschigoda believes mailing is a frequently overlooked part of printing because it can be a tedious process. 鈥淭he USPS has a five-inch thick manual of just rules and regulations and different postal types,鈥� he explained. 鈥淭o the common person, it鈥檚 painful. It鈥檚 hard to get anywhere in…
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