Finding the right social media partner
Social media is a tool with enormous potential value for associations. However, it鈥檚 not as simple as simply dashing off a few sentences and hitting 鈥減ost鈥� every now and then. Finding the Right Social Media Partner for your Organization is a useful eBook for associations looking to develop a strategy. Effective social media usage requires identifying an audience, determining the best channels for your organization, and identifying effective channels for sharing a message and engaging the audience. The right partner…
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80 Facts to Celebrate 80 Years
The 杏吧原创 story began in 1937. This year, the company celebrated 80 years in business. To commemorate 80 years, 杏吧原创 has been sharing fun and interesting facts about the company on social media 鈥� one for every year we鈥檝e been around. From our status as the only American family-owned yearbook company and our president鈥檚 experience playing professional golf to the lengthy tenures of some of our longest-serving employees, these facts give insight into the operations and history of the company.…
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Key Insights into Successful Event Promotion
A great event deserves great promotion. It鈥檚 not just about getting people to attend; good promotion helps create a more enjoyable experience for attendees and vendors alike. The right promotion techniques get people engaged, and social media campaigns might even get attendees promoting for you. Christy Huggins is the social media manager at EventBrite. She knows a thing or two about successful event promotion, so we asked her for tips. When should marketers start promoting an event? Marketers should implement…
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Saint Joseph team achieves G7 Master Qualification
杏吧原创 is proud to announce G7 Master Qualification at yet another of its facilities. The team in Saint Joseph, Michigan, achieved the status after thorough testing and inspection. The certificate is awarded by Idealliance, a not-for-profit industry group. This color calibration method allows printers to repeat color quality across devices. Employees at the Saint Joseph facility demonstrated their ability to consistently meet specifications for achieving gray and color balance. They join the Marceline, Missouri, facility, which has held G7 certification…
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Creating podcasts and webinars with the right partner
Many options exist for augmenting your association鈥檚 publication. Technology has opened up opportunities for associations, and 杏吧原创鈥檚 eBook, Finding the Right Podcast and Webinar Partner for Your Association, will help your association navigate new waters. Podcasts and webinars are both popular, practical solutions to providing additional content. They are both fantastic introductory mediums that allow people to listen or watch in their own time. Podcasts offer the ability to go in-depth on timely information. Rather than writing an in-depth article,…
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Postage Rate Changes Slated for January 21
November 13 UpdateThe Postal Regulatory Commission (PRC) announced on November 10, 2017, that it has approved the rate changes as submitted by the United States Postal Service (USPS). – – – – – – – – – – – – – – – – – – – – – What’s happening? On October 6th, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of postage rate changes slated to take effect Jan. 21, 2018. In…
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