A New Resource for Associations Preparing an RFP
You鈥檝e probably seen it at your association office: an employee slumped over his or her desk, head in hands, stressing over the creation of a Request for Proposal (RFP). That despondency doesn鈥檛 have to be part-and-parcel of submitting an RFP. Our eBook, Creating a Successful RFP: A Guide for Associations, walks through the process step by step. There鈥檚 no getting around the fact that submitting an RFP requires hard work and attention to detail. If something is entered incorrectly, it…
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A Day in the Life of a Startup Publisher: John聽Olsa鈥檚 Best Practices
In 2016, John Olsa left his longtime job to pursue a dream. He鈥檇 spent 15 years selling advertising for several publications, but was ready to start his own publishing company. Olsa serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads his small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along editor Rachel Weick and designer Christopher Pastotnik when he started SVK, and they remain integral members of the team.…
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A Day in the Life of a Startup Publisher: Meet John Olsa
In 2016, John Olsa left his career of 15 years to pursue a dream. He鈥檇 spent a decade and a half selling advertising for several publications, but was ready to start his own publishing company. Olsa now serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads a small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along an editor, Rachel Weick, and designer, Christopher Pastotnik, when he started SVK, and…
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Finding the Right Video Production Partner
Video is a growing component of marketing, engagement, training and communication in general. Video marketing can be powerful, but your association may lack the resources to create and implement an effective strategy. Finding the Right Video Production Partner for your Organization is a valuable resource to begin planning your strategy and finding the right partner. Your association can benefit from the increasingly vital role video plays. Video is one of the best ways to get the right message in front…
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Establish Your Association as an Authority with the Right Blog Partner
Your association performs an important function for people united by a common interest, career or goal. Members look to you for guidance, education and to stay informed. A well-run blog can be key to establishing your association as an authority in the field. However, many associations do not have the staff or experience needed to run a successful blog. Starting and maintaining a blog may sound simple, but it requires planning and upkeep. Finding the Right Partner to Start or…
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Finding the Right Association Event Coverage Partner
Professional event coverage can be a powerful tool to take your association event to the next level. Internal event coverage is different from outside media coverage, but can be just as useful. Finding the Right Event Coverage Partner for Your Association is a great resource to use when looking to expand or add coverage to your association event. Event coverage can be specifically tailored to the needs of your association. It can go in-depth on conference sessions, generate excitement and…
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