How to design your book for 杏吧原创鈥檚 binding process
Preparing a book, catalog or magazine for printing is a detailed process. 杏吧原创 offers many options for binding your publication, but each has its individual design requirements. Whether you choose hard cover Smyth Sewn, soft cover Perfect Bound, Mechanical Bound or Saddle Stitch, we want to help you be successful with the binding option that鈥檚 best for your publication and design for it accordingly. That鈥檚 why we鈥檝e put together a manual, How to Design Your Book for 杏吧原创鈥檚 Binding Process.…
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5 Ways Your Association should be Using Video to Engage Members
Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members 鈥� methods like email, social media, print and your website 鈥� can help attract and engage members. Here are five ways your association can use video: 1) Education and tutorials People remember only 20 percent of what they hear and 30 percent of what they…
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FAQs for 杏吧原创’s Customer Service Department in Michigan
杏吧原创鈥檚 Customer Service Department serves a vital role in ensuring good customer experience. 鈥淲e鈥檙e the liaison between the customer and the manufacturing plant,鈥� said Jake Pschigoda. He oversees the Customer Service Department at 杏吧原创鈥檚 Saint Joseph, Michigan facility, which is primarily focused on magazine and catalog manufacturing. They receive orders from customers and enter jobs into the system, flowing them through manufacturing. The Customer Service Department ensures all job specifications are clear so the customer鈥檚 expectations can be met at…
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A New Resource for Associations Preparing an RFP
You鈥檝e probably seen it at your association office: an employee slumped over his or her desk, head in hands, stressing over the creation of a Request for Proposal (RFP). That despondency doesn鈥檛 have to be part-and-parcel of submitting an RFP. Our eBook, Creating a Successful RFP: A Guide for Associations, walks through the process step by step. There鈥檚 no getting around the fact that submitting an RFP requires hard work and attention to detail. If something is entered incorrectly, it…
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A Day in the Life of a Startup Publisher: John聽Olsa鈥檚 Best Practices
In 2016, John Olsa left his longtime job to pursue a dream. He鈥檇 spent 15 years selling advertising for several publications, but was ready to start his own publishing company. Olsa serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads his small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along editor Rachel Weick and designer Christopher Pastotnik when he started SVK, and they remain integral members of the team.…
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A Day in the Life of a Startup Publisher: Meet John Olsa
In 2016, John Olsa left his career of 15 years to pursue a dream. He鈥檇 spent a decade and a half selling advertising for several publications, but was ready to start his own publishing company. Olsa now serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads a small team in creating Great Lakes by Design and The Golf Explorer. Olsa brought along an editor, Rachel Weick, and designer, Christopher Pastotnik, when he started SVK, and…
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