What鈥檚 Happening with Paper Right Now?
You may have heard about some issues that the printing industry is having with paper right now. In this blog, we鈥檒l take you through some specifics of what鈥檚 going on, how we are working through it and what you can do to help us make sure you get what you want. How Paper Mills Work and What鈥檚 Going On There Right Now First, mills establish monthly paper tonnage allocations based on historical purchases as well as other factors and communicate…
Read More
Lions and Tigers and Postal Increases? OH MY!
On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021.听Other than the increase that hit in January, this is one of the biggest increases mailers have seen in years. With the average increase ranging from 6.808% to 8.804%, this increase will significantly affect yearly preplanned budgets and how mailers choose to move forward. This increase is the option current postal leadership feels will best help the USPS recover from the loss of revenue…
Read More
Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read as spam messages 鈥� and some actually are. Unlike marketing emails 鈥� many of which often are never opened, let alone read 鈥� nearly every text message is opened within a few minutes of receiving it. Given this accessibility, it can be a great tool…
Read More
Words of Wisdom Webinar: The Duotone Effect
We know it鈥檚 hard to keep up with design trends and even more impossible to learn how to replicate all of them. 聽It is increasingly complex with many trends going in and out of style constantly, and you may feel like it isn鈥檛 worthwhile to learn each new technique. However, some design trends perpetually cycle through the mainstream that every designer should have in their arsenal. Join us for the third edition of our Words of Wisdom Webinar Series: The…
Read More
杏吧原创 Wins Best of Show 鈥� Gold at GraphEx Awards
As a company, we are honored to be the printer for so many extraordinary partners. Our people take pride in the projects we鈥檙e entrusted with, and quality is always our goal. We鈥檙e happiest when our customers are satisfied with our work. But we don鈥檛 mind earning 聽external validation on occasion in the form of printing awards. As such, the evening of Thursday, June 10, 2021, was an exhilarating evening for us. We attended the PIA MidAmerica Graphic Excellence Awards held…
Read More
Three Steps to Succeed with Reverse Publishing
For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That鈥檚 where reverse publishing can help media organizations build up to a successful print launch. In a general sense, reverse publishing relies on ensuring audience demand with digital platforms before…
Read More