The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers鈥� disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles that debuted this year, according to the New York Post and annual data compiled by Professor Samir 鈥淢r. Magazine鈥� Husni, 2020 was a decent year…
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杏吧原创 Fully Integrates The Ovid Bell Press into 杏吧原创 Brand
杏吧原创 announced the full integration of The Ovid Bell Press in Fulton, Mo., into the 杏吧原创 brand. This integration will lead to enhanced printing capabilities and available services across all 杏吧原创 facilities. 鈥淭his is the right time for the integration of The Ovid Bell Press into 杏吧原创. More than uniting our name, this move will make it easy to do business across all 杏吧原创 locations. Our customers will benefit from more flexibility and enhanced capabilities and services, and each facility…
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Personalized Data Drive Customer Engagement and Satisfaction
鈥淏ut you don鈥檛 understand me.鈥� This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers鈥� relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will Explode This Holiday Season, Putting Retailers鈥� Online Strategies To The Test by Pamela N. Danziger, a senior contributor on retail. Simply put, everyone wants to…
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Why Your Mail or Packages Could Be Delayed
I am privileged in my role with 杏吧原创 to participate in the聽U.S. Postal Service鈥檚 Areas Inspiring Mail聽meetings.听These gatherings are held with participants from the USPS and individuals from the mailing industry.听Participation is a great way to stay on top of changes and innovations that the post office is making and connects you with key people in the postal service. As a mailer, it gives you access to members of the postal service with whom you would not normally be able…
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Tips for Building a Magazine Staff
If you鈥檙e thinking about publishing a magazine, you should consider following two pieces of advice: Find your niche and stick with it. Get good help. Most of what follows here deals with the help part, but the niche aspect deserves some attention. It could be said that every magazine fits into a niche. It鈥檚 just that some niches are bigger than others. For example, People fills the celebrity gossip niche, and GQ has mastered the men鈥檚 fashion nook. Even Time…
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Do you have a Gen Z in your life?
Generation Z, or Gen Z, is now in the 8 to 23 age range. Do you have someone that age in your family? I do. My niece is 9 years old and acts 13. However, she does fall in this generation of people who were born into technology. From birth, she has grown up with an iPad and soon will most likely have a cell phone.听She messages and FaceTimes constantly. She is always in touch, digitally of course, with her…
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