G7 Master Printer Certification Explained
Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn鈥檛 matter whether it鈥檚 a B2B catalog, a niche interest magazine, or something in between, if it has your company logo on it, it must be flawless. From a printing standpoint, this means that the color has to be perfect. From matching your specific brand colors to reproducing the hues of high-quality images and graphics, the color of…
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When the Extra Mile is the Most Important
Take it from us 鈥� printing can be complicated. Each project has its own needs and encounters its own complications throughout the printing process. Of course, hurdles of some kind are always anticipated, especially throughout the prepress process. As a print buyer, you want to be aware of the printing particulars that impact your print product; not line-by-line specifics. You don鈥檛 have time to get stuck in the weeds and lose sight of the bigger picture. When it comes to…
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New 杏吧原创 webinar series will start with InDesign tips
Adobe InDesign is the industry standard for creating documents of all kinds: from brochures and catalogs to manuals, just to name a few. While InDesign offers creative professionals so many powerful features, it can be a little overwhelming at times. Oftentimes, we do the same InDesign tasks using the same tools and steps over and over, without the time to explore or learn if there are more efficient or more effective ways to accomplish a task. But we鈥檙e here to…
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Sailing Through Rough Seas
Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare with a comprehensive checklist. Each crewmember has their own predetermined responsibilities to prepare the ship for any potential problems. These lists include the expected, such as covering openings above deck (in some instances literally battening down the hatches) and securing loose items below. There are also the less obvious elements…
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Soothing the Impact of Subscription Fatigue
There鈥檚 a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix 鈥� not to mention its numerous competitors 鈥� most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte鈥檚 annual survey of Digital Media Trends suggests subscription fatigue may be setting in for consumers. They found that 40% of millennials and about 30% of Gen X and Gen Z were…
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Weathering the storm of compounded challenges at the USPS
I grew up in Wisconsin. I鈥檝e lived here all my life.听When I was a kid, my dad and I would stand outside and watch for tornados.听It was not the smartest thing, but there is still something about ominous weather fronts that intrigue me.听The smell in the air right before a thunderstorm, and the calm right before the wind hits take me right back to my childhood.听Back then, storms and tornadoes were referred to by their strength, or even聽as 鈥渢he storm…
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