杏吧原创 Print Jobs Win Gold, Two Best of Category Awards at GraphEx Awards
杏吧原创 was proud to accept two Best of Category prizes, as well as a Gold, last Thursday evening at the PIA MidAmerica GraphEx 鈥� Graphics Excellence Awards ceremony, held at the College Basketball Experience in downtown Kansas City, Missouri. The annual event by PIA MidAmerica celebrates and recognizes quality print from Missouri, Kansas, Oklahoma and Texas. Best of Category Two of the three pieces 杏吧原创 submitted received a Best of Category recognition. The alt-cover version of Van Richten鈥檚 Guide to…
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4 Ways to Deal with USPS鈥� New Postage Rate Increases
On April 6, the United States Postal Service (USPS) filed a rate increase to take effect July 10, 2022. While this doesn鈥檛 come as a surprise, it does appear to be another higher-than-historic raise in rates, and on average, mailers can expect to see a postage increase of 6.5%. With this being the third increase in a row with a high average rate increase, I thought I would share how the USPS comes to this percentage and discuss a few…
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Planning is Key in the Current Landscape of Paper Supply and Demand
We鈥檝e been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for workers, Covid infections and the associated quarantining, steep increases in almost all products associated with producing printed pieces, truck-driver shortages, extreme congestion at shipping ports…
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How Pinterest Predicts 2022鈥檚 Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest鈥檚 鈥渘ot-yet-trending鈥� report detailing which of last year鈥檚 search terms show the most opportunity for a full-on tidal wave of growth in 2022. After Pinterest Predicts 2021, 80% of the predictions became trends, so Pinterest Predicts may…
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7 Lessons We Can Learn From the 1909 Sears, Roebuck and Co. Catalog
Browsing through a thrift store the other day, I found a reprint of the Fall 1909 Sears, Roebuck and Co. catalog. This is the famous catalog that was printed from 1888 to 1993 and was a major source of goods for many Americans. Of course, it鈥檚 fun to flip through the pages and note the kinds of things people were purchasing in 1909, like a German Cuckoo Clock for $6.65, 鈥渙ur new dainty blue wallpaper,鈥� which was apparently 鈥渁 real…
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Print Magazines Aren鈥檛 Dying and Here鈥檚 Why
While it is true that some print media numbers have been down in recent years, there is no reason to panic; print is definitely not dead or even dying. There are many reasons why print is still alive and won鈥檛 be going anywhere anytime soon. Keep reading for stats to put your mind at ease and illustrate how permanent print鈥檚 place is in today鈥檚 world. Trust and Digital Fatigue Keep Print Alive Consumers perceive traditional media channels as more trustworthy…
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