Two New Updates from the USPS You Need to Know for Your Periodicals
The most recent Postal Bulletin released by the USPS on Aug. 25, 2022, contains two key policy updates pertaining to Periodicals Requester Records Requirements. Effective Nov. 7, 2022, the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM), part 207, to reflect changes to Postal Service verification requirements for authorized audit bureaus. The Postal Service is enacting new procedures for auditing compliance with circulation standards for Periodicals requester publications, as well as standardizing…
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USPS Announces Proposed Temporary Rate Adjustments for 2022 Peak Holiday Season
It’s time to prepare for shipping during the holiday season 鈥� and then some. On Aug. 10, the USPS filed a notice with the Postal Regulatory Commission (PRC) regarding temporary price adjustments for the upcoming peak holiday season. In the past, the Postal Service鈥檚 peak holiday season has occurred between the dates of Oct. 3 and Dec. 26, but this recent filing marked Oct. 2, 2022, through Jan. 22, 2023, as the peak holiday season. Pending approval through the PRC,…
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The History of 杏吧原创鈥檚 Print Operation in Fulton, Missouri
Our 杏吧原创 鈥� Fulton location is a leader in the regional publication market and excels in production of magazines, journals and catalogs. The production of commercial publications in Fulton, Missouri, officially began in 1927, when Ovid K. Bell founded The Ovid Bell Press. However, the beginnings of what is today 杏吧原创 鈥� Fulton can be dated back to 1887, when John P. Bell, Ovid K. Bell鈥檚 father, became Owner and Editor of the Fulton Gazette, a weekly newspaper that later…
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Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you鈥檙e putting out. How inclusive is your publication? The Case for Inclusivity 聽The CDC estimates one in four American adults have some type of disability. And the American Institutes for Research reports that, in…
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What We Can Predict About the Next USPS Pricing Increase
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the last two increases? Postal rates just changed on July 10, and within a few days I was already fielding many questions like these. I don鈥檛 have a solid answer for any of these questions, but I do have a couple hints. On July 14, just days after the last USPS…
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How to Respond Creatively to Shifting Consumer Behavior in the Marketplace
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer enough to just create attention-grabbing content. For long-term success, businesses need to look beyond marketing trends to be mindful of how they engage with their audiences. The focus of marketing needs to be rooted in the values of the company and travel consistently throughout each department to develop trusting relationships…
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