Why You Need a First-Party Data Strategy
In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information, have been in use since 1994, but more recent privacy laws require sites to ask for user consent to track internet activity. Necessary cookies are designed to provide more ease of access for websites by storing information such as online shopping cart items, language preferences,…
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6 USPS Promotions that Can Increase Direct-Mail ROI
The United States Postal Service (USPS) has announced several USPS promotions for 2023. These six USPS promotions are designed to incentivize marketers to use innovative technologies and strategies to enhance the value and ROI of direct mail. Let’s take a closer look at the available promotions for 2023. Tactile, Sensory and Interactive Mailpiece Engagement Promotion Eligibility: Marketing Mail letters and flats; First-Class Mail letters, cards and flats Incentive: 5% discount at the time of mailing Registration begins: Jan. 9, 2023…
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Print and Digital Aren鈥檛 Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and marketing are not threats to their printed counterparts. Digital and print don鈥檛 need to be pitted against each other. In fact, they work better together. Bill Rojack, VP of Midland Paper, shared in an interview, 鈥渆lectronic modes of communication are not going to take over…
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5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at 杏吧原创, I get asked plenty of questions by our clients who want to make the prepress-to-print process as smooth as possible. Smooth processes are great for everyone involved, so I鈥檇 like to share my advice for custom printing with the top five questions I have answered lately. 1. Do you have PDF Export Settings for InDesign that I should use? Yes. Our submission guidelines are available as…
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Supply and Demand for Paper Shows Signs of Return to Normalcy
For the writing and printing paper market, the end of 2022 showed a relative return to normal buying habits, as the reduced demand for the month of December resembled buyer activity of a pre-pandemic market. With pulp and paper prices hitting all-time highs, many are wondering if and how the changes in demand may affect future pricing. Panic buying is at an end The transition from 2021鈥檚 to 2022鈥檚 market trends is very interesting, with a paper distributor telling Fastmarkets鈥�…
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Pinterest Predict鈥檚 Trends for 2023 Look Good on Paper
For the fourth year in a row, Pinterest Business has produced their 鈥渘ot-yet-trending鈥� report, detailing what they believe may be the hottest new trends for 2023. For Pinterest Predicts 2023, over 500k trending search terms were analyzed and curated to make this year鈥檚 list. The report鈥檚 27 trends to watch fit into categories like beauty, fashion, home and wellbeing, but they also represent stylistic approaches that can be incorporated into print design for the new year. Out of the past…
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