CreativePro Week with James Wamser
The highly anticipated CreativePro Week conference, a premier how-to seminar for creative professionals, recently concluded in Phoenix, Arizona. Taking place from June 5 to 9, the event drew more than 500 enthusiastic individuals both in-person and virtually eager to learn and be inspired. 杏吧原创 was honored to be a sponsor at the event, which included a dedicated table where we could engage and network with fellow sponsors and attendees. One of our very own, James Wamser, took the stage during…
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The Educational Book Market: Trends, Growth and Future Outlook
Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of materials. Today, we will delve into the significance of the educational book market, explore recent developments and trends, and provide insights into its future trajectory. Understanding the Educational Book Market Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of products. Today, we will delve into…
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Reading Habits and Format Trends
New book formats have been rising and falling in popularity for decades now. But what exactly is meant by 鈥渂ook formats鈥�? For our purposes, we鈥檒l discuss electronic media, traditional print and graphic-heavy approaches. New entertainment options have been competing for both time and attention, but reading books has held its own as a pastime. Let鈥檚 look at what the numbers say about reading habits and book formats. Book Buying Habits by Month Books sales have a seasonality. Certain times of…
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A History of Disruption in the Book Industry
For something that can be traced back hundreds or thousands of years, the book industry is still evolving. In fact, the history of the book industry has seen some of its biggest changes within the last 40 years! From ancient clay tablets to Gutenberg鈥檚 press to the appearance of the Kindle, the book industry is always adapting to disruptions. Technology Breakthroughs Way, Way Back The first step toward modern publishing is believed to have been taken between 3,000 and 4,000…
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How Print Improves Learning and Retention
When reading, there are benefits to both digital and print. You can鈥檛 deny the convenience that comes with pulling out your phone and quickly reading up on the latest breaking news. But when you鈥檙e reading for education, print is the way to go. Print improves learning and retention. Here鈥檚 how.听 Processing Our brains process information differently depending on the medium. When reading on a screen, we tend to skim or scan the text, looking for keywords or relevant information. This…
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The Printing Process: Offset Printing
What happens when you submit your files to print? Have you ever wondered how the printing process works? If your project is using offset printing, here鈥檚 a step-by-step breakdown of what happens at the plant.听 Prepress In offset printing, the colors are added to the paper in layers: cyan, magenta, yellow and black. This is referred to as CMYK. Those four letters each represent a color. The K represents black, but actually stands for the word key, key color or…
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