2024 USPS Mail Growth Incentive
The United States Postal Service recently approved a new program incentivizing mail owners to increase their mail volume during the 2024 calendar year. This brand-new Mail Growth Incentive program offers a 30% credit for mail owners on qualifying First-Class and Marketing mail volume increases between 2023 and 2024. This change only affects mail owners that send more than one million pieces of mail annually and could lead to significant savings for growing companies that send large quantities of marketing or…
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Why You Should Onshore Your Book Production
The pandemic challenged book publishers as never before. The good news was book demand rose in many categories with people sheltering at home and seeking entertainment. The bad news was the increasingly global book manufacturing and distribution supply chain was severely challenged. Briefly, here鈥檚 what happened: Global labor shortage Global shipping issues Global paper shortage Global ink shortage Domestic manufacturing strain Where We Stand Now Clearly, some normalization occurred, though many problems linger. There are still price and supply-chain challenges,…
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The Power of Combining Printed & Digital Catalogs
In the age of digital dominance, businesses must make sure their marketing strategies are relevant and efficient. By embracing the power of combining printed and digital catalogs, catalogers can elevate their business’ reach and impact. Join us as we navigate the benefits of incorporating these two components in your B2B marketing efforts. The Enduring Power of Printed Catalogs In today’s fast-paced digital landscape, some may question the relevance of printed catalogs. However, studies have shown that printed catalogs continue to…
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How to Connect with B2B Catalog Buyers
To form a personal connection, your customers expect more than a warm welcome. They want to be understood. And you can express that through relevant products and offers that meet their specific profiles. This is true whether your customers are consumers or other businesses. The common denominator is that you鈥檙e dealing with humans who respond to a personal touch.听聽 Luckily, the combination of data and print technology advancements enable catalog buyers to shop where everyone knows their name 鈥� and…
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The Person Who Did the Catalog Before is Gone, What Now?
Businesses rely heavily on effective catalog management to showcase their products and reach potential customers, even in today’s fast-paced and digital world. Many use the same layout, graphics and other features in both their online presentment and their printed version.听 But what happens when the person responsible for creating and maintaining the catalog is no longer available? This article explores the challenges arising when the person who handled the catalog before is gone. Further, we suggest strategies for overcoming some…
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A History of Trade Catalogs
Do you know much about the history of catalogs? Any idea of when the first catalog was printed? Want to take a guess before reading on?聽 If you don鈥檛 already know the answer, you鈥檙e likely imagining the old Montgomery Ward or Sears Roebuck & Co. catalogs. If you do know the answer, congratulations! You鈥檙e officially a print nerd.听 So when was the first catalog printed?聽 1498. Let鈥檚 take a look at the long and rich history of catalogs. The First…
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