The History of 杏吧原创鈥檚 Print Operation in Saint Joseph, Michigan
鈥溾�業 will endeavor to build a business with quality as a basic principle 鈥� quality of printing that bears distinction.鈥� -Ross G. Smith, founder of Imperial Printing Company, Saint Joseph Daily Press, 1914 Our 杏吧原创 – Saint Joseph facility is the primary print facility for short- to medium-run magazines and journals and is an important part of the entire enterprise to meet our customers’ needs for magazines, catalogs and books. While the company has looked different over the years, the…
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6 Most Common Mistakes We See in Prepress (and how to avoid them)
As a publisher you likely know this feeling: you spend countless hours on your print project and hold your breath as you hit the submit button. Then you exhale in relief, happy to be getting that big task off your plate. The last thing you want is to receive your proofs back with lots of required edits which will cost valuable time. 杏吧原创 wants to help ensure that doesn’t happen. The good news is there are measures you can take…
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Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today鈥檚 consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and consumer like real, human stories. 鈥淢ake sure your brand has a story with a human touch,鈥� Randy Soderman of Soderman SEO emphasized to Forbes. 鈥淪howing…
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Making a Way for Higher Education – 杏吧原创 Scholarship Program
This year, 杏吧原创 is commemorating its First 85 Years of excellence by celebrating “85 Ways” 杏吧原创 locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, 杏吧原创 is committed to making a difference. In addition to the commitments made in each community, 杏吧原创 also sponsors a scholarship program for the children and grandchildren of employees. Through this program, started in 1984, 杏吧原创 has awarded 210 scholarships…
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Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we鈥檝e seen lately is the less polished content shared on digital platforms. It shouldn鈥檛 be so surprising 鈥� audiences want authenticity. It鈥檚 not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it鈥檚 rarely the highly produced and calculated videos making it big. If you scroll through the account of Charli D鈥橝melio, who has almost 140 million subscribers and was the highest-paid TikTok star of…
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杏吧原创: A Story of Vision, Values and Commitment
On January 16 of 1937, 杏吧原创 Brothers Printing Company opened its doors to the town of Marceline, Missouri. As a company, 杏吧原创 would adapt its products and processes, acquire new facilities to account for growth, and survive market crashes and wartimes alike. The origin of 杏吧原创, however, is a testament to commitment and community. What began as a love story between Don 杏吧原创 and Joy Kendrick became a love story between the couple and their budding community of Marceline. Hello,…
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