Alternative Revenue Streams for Your Magazine
It鈥檚 no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic鈥檚 outset. This presented a significant challenge for many publications, especially those that rely on ad revenue from the hospitality, tourism and the other industries deeply impacted by the pandemic. Given this turbulence, many publications pivoted towards subscription or membership-driven revenue models. These models can provide a more stable revenue and more accurate forecasting from a financial standpoint. While consumer-driven models…
Read More
杏吧原创 鈥� Ripon Excels at GLGA Awards
Quality is of the utmost importance at every 杏吧原创 facility, and we appreciate when that effort is recognized. It is an honor to have seven publications from our 杏吧原创 鈥� Ripon facility recognized at the Great Lakes Graphics Association鈥檚 Graphics Excellence Awards ceremony on Sept. 30. The yearly GLGA competition recognizes companies in the Great Lakes area 鈥� Illinois, Indiana and Wisconsin 鈥� for 鈥渟uperb craftmanship in the design, creation and production of top-quality printed material they produce for their…
Read More
How Digital Editions and Print Magazine Can Benefit Each Other
Many people in the print industry have become concerned about how their products will fit into our increasingly digital world. We have seen organizations ignore digital or 鈥� going the opposite direction 鈥� put their publications online in lieu of printing them. Either move is to your company and consumer鈥檚 disadvantage. The combination of digital and print makes your overall product offering better. Rather than take our word for it, let鈥檚 explore the compounding issues which make the sum of…
Read More
What鈥檚 Happening with Paper Right Now?
You may have heard about some issues that the printing industry is having with paper right now. In this blog, we鈥檒l take you through some specifics of what鈥檚 going on, how we are working through it and what you can do to help us make sure you get what you want. How Paper Mills Work and What鈥檚 Going On There Right Now First, mills establish monthly paper tonnage allocations based on historical purchases as well as other factors and communicate…
Read More
Lions and Tigers and Postal Increases? OH MY!
On Monday, July 19, the Postal Regulatory Commission approved the rate increase scheduled for Aug. 29, 2021.听Other than the increase that hit in January, this is one of the biggest increases mailers have seen in years. With the average increase ranging from 6.808% to 8.804%, this increase will significantly affect yearly preplanned budgets and how mailers choose to move forward. This increase is the option current postal leadership feels will best help the USPS recover from the loss of revenue…
Read More
Text Marketing: Not Just for Flash Sales
If you own a cell phone, you’ve almost certainly received marketing text messages. Also known as SMS marketing, marketing text messages often advertise a sale or limited-time offer for consumer products. Some of them read as spam messages 鈥� and some actually are. Unlike marketing emails 鈥� many of which often are never opened, let alone read 鈥� nearly every text message is opened within a few minutes of receiving it. Given this accessibility, it can be a great tool…
Read More