How to Hook Potential Customers with Funnel Marketing
Luring in customers with funnel marketing is a little like fishing. They don’t take the bait at first, but they’re curious. So you show them a little more, and they move in closer. Some will nibble at the bait, while others will hang back and wait to see what else happens. You won’t catch them all, but some fish will succumb to your marketing efforts showing them that the worm, minnow or leech at the end of your line is…
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Marketing to Millennials, Part 2: Tips for Publishers
In Part 1 of our Marketing to Millennials series, we described why people born in the early 1980s to the early 2000s are such an important market segment. In this post, we鈥檙e going to take a look at specific ways publishers can target this important demographic. Gain Trust Trust is important to Millennials. They connect better to the people behind the brand than the brand itself. That applies to groups such as associations, where Millennials don’t automatically buy into the…
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Marketing to Millennials, Part 1: How to Connect
Millennials 鈥� people born in the early 1980s through the early 2000s 鈥斅爏pend $1.3 trillion a year. They currently make up the vital demographic of 18- to 35-year-olds. But they鈥檙e a varying group of 18- to 35-year-olds, and marketing to Millennials is a different prospect. This is not a monolithic group by any means. Millennials are more racially diverse, far more politically independent than any other demographic group, and more likely to be unaffiliated with a religion. These young people…
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6 Tips to Make Sure Your Writing is Really Done
Whether you’re writing an article, blog post or news release, it’s crucial to ensure your work is written in an authoritative yet approachable style. Making certain that your writing is free of typographical errors, misspellings and grammar blunders will improve content clarity and improve readability. That means more than skimming and running spell check to catch typos and obvious errors. Look over your work closely to avoid errors like run-on sentences, comma splices and subject-verb agreement, as well as to…
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Want a Bold Advertising Tool? Think Sticky Note Advertising!
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app. For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the attention of readers as a vibrant marketing and advertising tool in magazines, newspapers, catalogs, and direct-mail materials. A sticky note stands out wherever it is,…
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Choosing the right image to get your content seen
Choosing the right image can enhance your blog posts as much as carefully crafting your headline, sometimes even more so. Your image selection can help get your content seen because you only have a small window in which to lure the reader, and eye-catching visuals can do the job. The headline and content still have to measure up, but your message can be fantastic and go unread if it’s not packaged well. You can get images in a number of…
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