Leveraging Instagram 鈥� The WHY and HOW for your organization
If you’re riding the fence about whether to sign up for Instagram, or you’ve made the plunge but haven’t done much with the platform, it’s time to get started on what has become the fastest-growing social media network. Instagram grew 60 percent in 2014, rising to 300 million users, including 64 million active users in the U.S. In 2015, the platform hit the 400-million mark to overtake Twitter and grew to more than 77 million U.S. users amid predictions of…
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Tips to Maximize Visibility of Your Great Blog Posts
You’re putting out great blog posts that engage readers and impart information that is useful to them, but are you taking full advantage of the resources that can maximize visibility of those posts? Read on to learn more. Turn to Social MediaYour engaging content should be all over social media 鈥� and so should you. You need to have a solid following on your social media channels to ensure your content will not only be viewed, but also shared, providing…
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8 Tips for Writing Engaging Blog Posts
Your blog is one of the best tools you have to make and nurture connections. This is where you put a human face on your business and where you can build trust and brand loyalty. That starts with writing engaging blog posts that will engage readers and keep them coming back for more. Connecting with people works best, in all areas of life, when you’re genuine. You can both be yourself and be engaging in your blog by following these…
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Digital Editions: A Great Option For Your Print Publication
If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach a wide cross-section of readers. If you鈥檙e looking for a low-maintenance way to get your print聽publication online while retaining your unique design, 杏吧原创 Digital Editions…
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LinkedIn Showcase Pages Help Focus Your Message
A LinkedIn Company Page provides an excellent way to grow your business presence on LinkedIn, but what if your company has several different products or services or is an umbrella for several niche businesses? That’s when you can turn to Showcase Pages for targeted promotion directed to the right audiences. Showcase Pages just joined the LinkedIn lineup in 2014, but have quickly become must-haves for businesses. Such a page is an extension of your brand, but it can also stand…
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Convince People to Buy Your Brand Culture, Not Just Your Products
When marketing your brand, one of the most important aspects to highlight goes beyond products, services or mission. Focusing on brand culture gives people something to connect with on a personal, human level. In other words, people may choose your company because it’s cool. Or inspirational. Or funny. Yes, you also need to offer customers quality goods and service. But you’re not the only company that can do that. Most businesses are small fish in a big pond based on…
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