How to Harness the Power of Instagram with Reader Photos
Many magazines print favorite reader photos each month, but how many of them utilize Instagram to gather the photos? Seeking photo submissions via Instagram is one way for your publication to leverage the popular phone-based app and build followers, increasing your presence on social media. Check out some ways businesses got noticed by using Instagram for contests, some of which involve photos. Instagram came on the social media scene in 2010 for iOS. Starbucks, National Geographic, Red Bull and Billboard…
Read More
How to Create Your First Facebook Ad Campaign
Special Announcement: This is the fourth post in the four-part series How to Create Successful Facebook Ad Campaigns 鈥� tips, techniques and strategies to grow your business with Facebook. To read all of the posts in this series, click here. A Quick Review In this series you鈥檝e learned how to聽create your first Facebook ad; how to come up with a can鈥檛-miss free giveaway offer and how to convert Facebook fans who want this offer into prospects. Now it鈥檚 time to…
Read More
Techy Ways to Increase Productivity
Having helpful technology, from hardware to software to gadgets, there are many tech tools to help you work smarter and increase office productivity. Here are some tech tools to consider that could be helpful to both your business and your staff to streamline work, make tasks more efficient, and limit employee discomfort. They may even help staff avoid burnout and boost employee morale. Dual MonitorsA dual-monitor setup has multiple benefits, including saving significant time lost in switching between windows when…
Read More
How to Set the Right Tone to Reach Your Audience
What you have to say is important, but how you say it can be just as vital. Developing a distinct and consistent tone of voice can help your company stand out among others while developing familiarity and trust among your audience. Your selected voice should effectively communicate your company’s values in ways that resonate with your readers. Your tone of voice should illustrate personality and core values through consistent communication that builds trust through familiarity. This tone should be utilized…
Read More
Reader Submissions Enhance Magazine Appeal
Collections of short features play an important role in magazines because they grab readers’ attention and give them a reason to stop flipping through pages. The reader may not have time to read that fantastic six-page feature story at the moment, but he or she may well have the time to read all or part of a group of warm, funny, clever or helpful tidbits, some of which may come directly from other readers. Seeking short submissions to your magazine…
Read More
Should You Create an E-newsletter? Ask These Questions
If you haven’t developed an e-newsletter to promote your publication, now is a good time to start. Branded e-newsletters can help generate new revenue streams for organizations by building a loyal and engaged audience that is attractive to advertisers. You may already have a blog that reaches your subscribers, advertisers and other people interested in your publication, and that’s great, but a newsletter has a different reach. Instead of one story once a day or once every three days, with…
Read More