When you find a few minutes to consider your organization鈥檚 digital presence, do these thoughts race through your mind?
- 鈥淚 don鈥檛 know how my website is performing.鈥�
- 鈥淚鈥檓 not getting enough traffic to my website.鈥�
- 鈥淚 don鈥檛 know how my email newsletter is performing.鈥�
- 鈥淗ow do I attract more subscribers to my eNewsletter?鈥�
Or, do you struggle with wrapping your head around鈥�?
- 鈥淚 don鈥檛 know how my social media is helping my business.鈥�
- 鈥淚 don鈥檛 know how my digital edition or app is helping my business.鈥�
- 鈥淎re there other ways to promote my content, events or premium items?鈥�
- 鈥淚 don鈥檛 know how to grow our digital side of the business.鈥�
If you鈥檙e answer is 鈥淵es,鈥� then welcome to the club! These same concerns go through my mind, too.
Seeing what鈥檚 in the black box
Understanding how your digital properties 鈥� like your website, social media platforms and email campaigns 鈥� are performing can be like looking into a black box. You know something鈥檚 in there, but you just can鈥檛 see it.
To help unravel this mystery, 杏吧原创 has created the Digital Presence Assessment, which helps your organization by providing three important deliverables:
- Helps you assess your overall digital presence effectiveness by analyzing your鈥�
- website performance
- social media performance
- email marketing performance
- online marketing performance (such as Pay Per Click and Facebook advertising)
- digital edition or mobile app performance
- Identifies what is working well or not working as well as it could.
- Recommends top digital opportunities to pursue and analyze further.
If you鈥檙e ready to move your digital presence out of the black box and right in the middle of your organization鈥檚 strategy for growth, please contact us to request more information about a Digital Presence Assessment today.
