鈥淥ur Digital Presence Assessment is a critical first step to helping our clients benchmark their current digital presence. The DPA allows us to identify where they are performing or not performing and suggest recommendations to improve.鈥�
John Burgess, Director of Strategy and Innovation
We know your content is the heart and soul of your business. We also understand, more than ever before, your audience is demanding access to your content anytime, anywhere, and in any form.
You can no longer be one dimensional. It’s time to be asking questions like, 鈥淗ow do we better utilize digital to acquire more visitors?鈥� or 鈥淗ow do we utilize both print and digital to convert visitors into subscribers, members or customers?鈥� or 鈥淗ow do we use digital and print to engage more effectively?鈥�
But are you leveraging print, web, email and social media platform in an integrated way that creates a whole is greater than the sum of its parts approach?
Because organizations utilizing an integrated approach with print, web, email and social media channels see the greatest growth, 杏吧原创 has developed the Digital Presence Assessment to help you accomplish the following:
The Digital Presence Assessment is a great way to get a snapshot of what is working well and to provide insights regarding priority areas of improvement opportunities.
The assessment鈥檚 scorecard captures an evaluation of a publisher鈥檚 holistic digital presence effectiveness, including:
If your organization would benefit from clearer understanding of where you should focus your digital efforts and where you stand versus your competitors, please contact us to request more information about a Digital Presence Assessment today.
