杏吧原创

Reading Habits and Format Trends

New book formats have been rising and falling in popularity for decades now. But what exactly is meant by 鈥渂ook formats鈥�? For our purposes, we鈥檒l discuss electronic media, traditional print and graphic-heavy approaches. New entertainment options have been competing for both time and attention, but reading books has held its own as a pastime. Let鈥檚 […]

Disability Representation in Publishing

Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you鈥檙e putting out. How inclusive is your publication? The […]

How to Respond Creatively to Shifting Consumer Behavior in the Marketplace

The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer enough to just create attention-grabbing content. For long-term success, businesses need to look beyond marketing trends to be mindful of how they engage with their […]

Three Steps to Succeed with Reverse Publishing

For magazine publishers, the relationship between print and digital is the balancing act of our age. Print is an important offering that can forge strong relationships with your audience. At the same time, it has a cost that can be a hurdle for a new publication with an unproven audience. That鈥檚 where reverse publishing can […]

Writing Effective Marketing Emails

Email marketing has immense power when it comes to nurturing leads and building sales relationships. However, that power is only realized if your audience actually opens the email. There鈥檚 so much more that goes into email marketing beyond the text itself. Conceptualizing the campaign and building your contact lists are challenges in their own right. […]

Soothing the Impact of Subscription Fatigue

There鈥檚 a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix 鈥� not to mention its numerous competitors 鈥� most of us are juggling at least a handful of subscriptions. There seems to be new subscription-based businesses launching every day. But consulting giant Deloitte鈥檚 annual survey of Digital Media Trends […]

Personalized Data Drive Customer Engagement and Satisfaction

鈥淏ut you don鈥檛 understand me.鈥� This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers鈥� relationships with retailers and brands are no different from basic human relationships, according to a recent Forbes article E-Commerce Sales Will […]

QR Codes Make a Marketing Comeback

About a decade ago, quick response (QR) codes were hailed as a breakthrough for connecting the print and digital worlds. They would enable instant access to a mobile site simply by using a smartphone camera to take a picture of the barcode. Except they didn鈥檛. Or, more accurately, they didn鈥檛 do it quite that easily. […]

Custom Publishing Rises Again 鈥� How to Make It Work for Your Magazine

If you鈥檙e a magazine publisher, chances are you鈥檙e looking for new ways to give your bottom line a lift. Maybe you鈥檙e thinking about approaches to help your advertisers speak more effectively to your readers or investing more time, effort and money in social media, video, podcasts, blogs and other online strategies and tactics. But have […]

How contextual marketing can win you more online and mobile subscribers and advertisers

The secret to economical and effective marketing is reaching your target market. With contextual marketing鈥攊f it鈥檚 done right鈥攖argeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing鈥攊t gets personal To use contextual marketing most […]