What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for 杏吧原创. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have been working hard since then to ensure a smooth transition. Why Ripon? This is not the first time we鈥檝e made a significant purchase like this. In 2010, 杏吧原创 acquired IPC in St. Joseph, Michigan. In 2012, we purchased The Ovid Bell Press in Fulton, Missouri. Both of these facilities expanded…
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What Was on Your Mind in 2019? And What Does That Mean for 2020?
It鈥檚 the start of a new year 鈥� and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new era. We took a look at some of our most-read blog posts from 2020 and took a look at what that interest means as we go forward into 2020. LinkedIn How and why should my organization use LinkedIn? Despite having been around since 2002, it keeps evolving and the way…
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Why and how to help your advertisers with their marketing
More magazine publishers every day are discovering that advertisers want and need more from them than ads. They need the strategic thinking that only publishers have the knowledge and experience to provide. 鈥淲e are in the next phase of evolution in marketing and publishing,鈥� according to Omeda, a company specializing in gathering and segmenting audiences for media companies.听 Omeda concludes that, to generate revenue, publishers 鈥渉ave the business structure set up and the capabilities needed to effectively target the right…
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What We鈥檝e Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience鈥檚 attention. So, when someone here at 杏吧原创 gets an eye-catching piece in the mail, we like to share. One mailer that鈥檚 been showing up at households across the United States is Amazon鈥檚 holiday catalog. Geared toward kids, this catalog features several fun details that made it stand out from the rest of that day鈥檚 mail. As one of the largest retailers on…
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Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of enrollment is just one of the many obstacles professional associations have to navigate. Here are a few of the trends we see as associations search for solutions that work. Innovation The 2019 Membership Marketing Benchmarking Report found innovation to be an important factor in positive membership trends. The associations with…
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Four Advantages of Using LinkedIn
LinkedIn has evolved so much in recent years that it鈥檚 time to stop thinking of it as just a social site for recruiting or networking. True, it did start out with a primary aim of linking employers with potential employees, providing a place for individuals to post resumes and offer referrals and for employers to post current job openings. Since then, however, LinkedIn has evolved into a much more robust tool that can and should be used for so much…
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