Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O鈥橩eefe of the Data & Marketing Association suggested this is because they鈥檙e the first generation to grow up without massive amounts of mail. 鈥淭he ability to stand out in that physical mailbox is easier than it was 10 years ago,鈥� he told the Los Angeles Times in 2017.…
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Get to Know InDesign鈥檚 Three Frame Types
Here is a quick rundown of the three frame types offered within the popular InDesign庐 page layout program. Graphic Frames:聽When you use one of the Frame tools (those are the ones with an 鈥淴鈥� in the middle of them), InDesign creates a graphic frame. The X means exactly the same thing in both InDesign and XPress: a graphic goes here. When you use File > Place, select an image and click (or drag) on an empty part of your page,…
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How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI 鈥� artificial intelligence or machine learning 鈥� it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be positioned to grow your subscriptions and your advertising revenue. News Up, Gossip Down A few years ago, digital technology and the internet seemed to be…
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Appeal to Readers鈥� Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at 杏吧原创 we鈥檙e certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don鈥檛 want the digital side of things. It turns out, people are worried about their online privacy. That doesn鈥檛 mean you have to lose them as readers or customers. Make that…
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Behind the Scenes: Employee Spotlight on Greg Kempton
Here at 杏吧原创, we鈥檙e lucky to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e lucky to have these people, and are sharing a little bit about them in our聽Behind the Scenes聽series. Despite only recently joining 杏吧原创, Greg Kempton is making strides. Since he came on board, our newest Regional Sales Manager has been busy hiring new sales reps and working…
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How contextual marketing can win you more online and mobile subscribers and advertisers
The secret to economical and effective marketing is reaching your target market. With contextual marketing鈥攊f it鈥檚 done right鈥攖argeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing鈥攊t gets personal To use contextual marketing most effectively, you have to understand your audience on an individual level. You might need to know things like: What interests them What they do at…
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