USPS Proposes Postage Rate Increase
The United States Postal Service filed notice this week proposing an increase in postage rates. If approved by the Postal Regulatory Commission, the rate hike would take effect Jan. 26, 2020. What does that mean for me? The average price increase for mailing services by the USPS would be about 1.9 percent overall, but will vary by class and category of mail. Below is information on proposed consumer pricing. We will post more information on retail pricing as we are…
Read MorePostal Potpourri of Potential Changes You Need to Know
Boy, a lot of exciting things are going on right now with the U.S. Postal Service. Let me share a few important tidbits that may affect you: Recently, the United States opted to stay part of the Universal Postal Union, or UPU, which handles international mail. The decision to possibly leave was based on the feeling that the cost of terminal dues was not shared equally among all nations. The compromise that was made to keep the U.S. in the…
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杏吧原创 Customers Win Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We鈥檙e proud to announce that 12 杏吧原创-printed titles were awarded a 2019 Gold Ink Award from Printing Impressions. Congratulations. Gold Event Programs, Country Music Association Awards Specialty Magazines, Sheetfed Press, STRUNG Magazine Silver Business Catalogs, Web Press, Klein Tools Catalog Bronze Book Covers, Timber Creek High School 2018 Yearbook Posters,…
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Are Magazine Apps Dead?
Many associations have used them over the years. You know the type 鈥� those flipbooks with the nifty 鈥渟woosh鈥� page turning sounds, with the exact same content as your print magazine, with per-page fees? Yes, those are on their way out. If they鈥檙e not dead already, they鈥檙e fast on their way to retirement! Magazine apps have waned, in large part, because the computer that once fit well on top of our desks now fits quite nicely in our pockets. This…
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New Web Printing Press Up and Running
Installing a new printing press is a big deal. It鈥檚 not like replacing the printer at your business office. Machinery like the new Sunday 2000 web press installed in our Saint Joseph, Michigan, facility takes months of planning and work. The work started in April of this year, when the pad was prepared. The new press is so big and heavy that the floor beneath it has to be reinforced with concrete and rebar. 鈥淪o it doesn鈥檛 sink, doesn鈥檛 vibrate,…
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How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there鈥檚 a special challenge to drawing traffic from non-members. How do you get people to your website who aren鈥檛 in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits in their children. Another association that does well is the American Academy of Dermatology. When I searched 鈥渟kin cancer,鈥� the AAD鈥檚 information for the public…
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