Postage Update: Rate Changes Slated for January 27, 2019
What happened? On October 10, 2018, the United States Postal Service (USPS) filed notice with the Postal Regulatory Commission (PRC) of price changes slated to take effect January 27, 2019.听 The PRC approved the request on November 13, 2018 with minor adjustments. What are the approved rate changes? Postage rates will be modified as follows: Class Category Rate Change Periodicals Flats 2.52% USPS Marketing Mail Flats 2.62% USPS Marketing Mail Letters 2.38% USPS Marketing Mail Saturation Flats 3.56% USPS Marketing…
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Employee Initiative Results In Safety Improvement
鈥淗uh. There must be a better way.鈥� You鈥檝e probably thought that before. 杏吧原创 employee Todd Wilson thought that after a strap snapped during a common maintenance process for the electric forklifts his department relies upon to do their job. Thankfully, Wilson was wearing proper safety equipment and wasn鈥檛 injured, but the event motivated him to search for solutions. Wilson, a veteran employee who has been with 杏吧原创 more than 30 years, works in 杏吧原创鈥檚 bundled storage department. 杏吧原创鈥檚 yearbook customers…
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You Don鈥檛 Need to Boil the Ocean to Improve Content Marketing
Every time I review analytics, I鈥檓 reminded that content marketing works. Making your content marketing more effective doesn鈥檛 require massive shifts. You can impact results with small steps, like spotlighting content you鈥檝e already created. New people find 杏吧原创 every day because their web search results include our content. Without the relevant content we鈥檝e created, they probably wouldn鈥檛 discover 杏吧原创 or our website. It鈥檚 really that simple. As marketing manager for 杏吧原创, I鈥檓 focused on creating content that helps publishers develop…
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How Analytics Drives Future Content Today
Experiment. That seems to be the core theme of four association professionals regarding how they鈥檙e using analytics to determine future content for their online, mobile and print channels. Katie Domanowski, Director of Communications for The American Academy of Dermatology, summed it up well when she said, 鈥淪ometimes you just need to try things to see what works. That鈥檚 what is great about being in the digital era. You can see where to apply your resources to gain the results you…
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Behind the Scenes: Employee Spotlight on Drew Elliott
Here at 杏吧原创, we鈥檙e fortunate to have many excellent employees. These are the people who make our company run. Some of them interact with our customers every day, but many of them don鈥檛. We鈥檙e grateful to work with dedicated, motivated people and are sharing a little bit about them in our聽Behind the Scenes聽series. Drew Elliott is the Quality Assurance Supervisor at 杏吧原创鈥檚 Marceline, Missouri facility. He鈥檚 been in the position for about two years and plays a key role in…
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Duotone fun in five easy steps
Who doesn鈥檛 love a good photo effect? One popular design trend we鈥檙e seeing is the duotone effect. If you鈥檝e spent any time on Spotify, you鈥檝e seen duotone images. It鈥檚 part of their signature look. Their use has helped increase the popularity of duotone across print and the internet. Although it鈥檚 being used in fun new ways, duotone isn鈥檛 new. Colors used to be expensive to print, so duotone images ruled the printing press. Familiar with sepia? You鈥檝e seen duotone print.…
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