Inspiring the Next Generation of Manufacturers
North America will celebrate Manufacturing Day this Friday, Oct. 5. We鈥檒l be celebrating here at 杏吧原创, too, for all the employees who chose a career in manufacturing and all the future people who will choose a career in manufacturing. We went straight to the source for information on manufacturing as a career 鈥� our people. To inspire future manufacturing employees, we talked to current employees about their role and why manufacturing was the right career for them. Ann Dorrell Our…
Read More
Why is paper so satisfying?
There鈥檚 something about print that makes my brain happy. Because you鈥檙e reading a blog post on a printer鈥檚 website, it鈥檚 probably safe to assume that you, too, have spent time wandering through a bookstore or library, picking up books, looking at covers, thumbing through pages and inhaling their scents. Paper 鈥� especially quality paper 鈥� makes an impact on people, even if they don鈥檛 realize it. More than half the brain is devoted to processing sensory experience, according to A…
Read More
App Evolution. App revolution.
When it comes to apps, the possibilities keep expanding. We are proud to be a partner with Adobe AEM, which allows our app architects to create attractive, intuitive, user-friendly apps. Our apps are no longer just publishing apps. They鈥檙e tools that can add variety to your publishing strategy. The right app will serve as an interactive companion to your printed publication. It can be used to inform, entertain or connect with your audience. We鈥檇 love to help you build an…
Read More
Defending Your Publication Against Being Sunsetted
Nobody wants to see their beloved publication come to an end. The challenges faced by association magazines were the topic of the recent 杏吧原创-sponsored Lunch and Learn in Chicago. 鈥淭aking a Closer Look at Your Association鈥檚 Publishing Program鈥� was moderated by Joe Stella, Vice President of Business Development at GLC Communications. Tony Priore, the Chief Marketing Officer at the Residential Real Estate Council; Molly McDonough, the Editor-in-Chief of the American Bar Association Journal; and Steve Schwanz, the Executive Vice President…
Read More
AM&P Annual Meeting: A Deeper Dive into the Benchmarking Study
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. One session focused on the AM&P Benchmarking Study. Four panelists shared their insights. The Panelists Carrie Hartin is the President of Sales Solutions and Services at MCI USA and specializes in strategic re-evaluation of association media properties. Her work includes partnering with associations to deliver non-dues…
Read More
AM&P Annual Meeting: Publication and Communication Frequency
The association publishing world occupies a unique space. The AM&P Annual Meeting, held this June in Washington, D.C., provided the opportunity for those participating to take place in something meant just for their occupation. Is your association publishing the right amount for your audience? Sarah Black, the Senior Manager of Editorial Services at Red Chair Communications addressed that question in her session, 鈥淭he Strategy of Frequency in Publications and Communications.鈥� Ask the tough questions Are you publishing the right amount…
Read More