Using LinkedIn to Grow Membership 鈥� A Success Story
If you are like our many association customers, you are always on the lookout for ways to grow your membership. Perhaps you have distributed complimentary copies of your association magazine to a targeted list of prospective members. Or, with recent advances in mobile publication apps, such as 杏吧原创 Apps, perhaps you have sent marketing emails to your targeted list in order to offer a complimentary download of one of your interactive digital issues. Both of these methods can garner new…
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Is Your Website ADA Compliant?
While most businesses are familiar with complying with the Americans with Disabilities Act (ADA) in their offices and brick and mortar shops, not as many may think about compliance when it comes to their website. But, they should. Title III of the ADA says businesses and nonprofits must provide accommodations that allow people with disabilities to access the same services they provide to people who are not disabled. The title extends to cover websites, apps and other electronic media, both…
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What鈥檚 the Big Deal about Responsive Web Design?
There has been a lot of buzz about responsive web design recently, but for all that buzz, I still find that many people aren鈥檛 familiar with what it is or why it鈥檚 important. Responsive web design refers to a website鈥檚 ability to adapt itself to whatever device the website visitor is using. That means the site is designed to be equally user friendly on desktop computers, laptops, tablets and smartphones. At the onset of the mobile craze, the trend was…
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How A/B Testing Your Email Subject Lines Results in More Opens
Are you about to send your next promotional email, but aren鈥檛 quite sure what subject line you should use to maximize your open-rate? Perhaps you鈥檙e a lifestyle publication touting your latest issue, which contains a feature on a hot celebrity and an equally hot fall fashion spread. Your art department is sure the email鈥檚 subject line should mention the sizzling fall fashions, but your editorial team insists the celebrity interview is the topic that鈥檒l get readers to open and read.…
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How to Hashtag to Increase Visibility to Your Tweets
While most folks are familiar with Twitter鈥檚 hashtag, not everyone is just as knowledgeable about using it effectively. Introduced in 2007, the hashtag is the 鈥�#鈥� symbol you put in front of a keyword or topic in your tweet. Using the hashtag correctly can increase visibility to your Tweets. Using it incorrectly can actually decrease the exposure of your tweet or even lead to annoyance or outrage in the social media scene. Getting It Right by Avoiding the Wrong Using…
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5 Tips for Converting Website Visitors into Customers
Everyone wants to generate website traffic, but getting people to visit your website is only half the battle. Converting those visitors into customers is the real challenge, and it鈥檚 essential to the success of your business. If people visit without taking the next step, you may as well not have a website at all. Fortunately, it鈥檚 easier than ever to create revenue streams from your website visitors. Here are five tips to improve landing page performance for converting website visitors…
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