How-to: Expand Your Audience Reach with an Instagram Contest
I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek鈥檚 article on Social Media Examiner鈥檚 blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued. Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of…
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U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, 杏吧原创鈥檚 Mail Services Manager, thinks you鈥檒l be interested in a recent opinion article by Eric Katz of Government Executive. To quote Kerry, Katz鈥檚 article 鈥渋s a succinct and concise summary of the state of domestic mail delivery.鈥� Kerry continues, 鈥淚t鈥檚 rare to find a discussion like this one that encompasses the consequences of United States Postal Service network consolidation, load leveling, and delivery service standards reduction. Mr.…
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Ideas for a Fun Office Halloween Party
Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a wide variety of entertaining activities that may bring out the inner child in even the most serious employee. Give your Halloween office party a boost with a few savvy ideas. Call for Costumes Halloween without costumes would be like a birthday without a cake. Encourage employees to wear their costumes…
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The Role of Your Website in Your Integrated Content Marketing Strategy
I don鈥檛 know how many years you鈥檝e been 鈥渟urfing the web鈥� (which was a hip thing to say back in the 1990s), but if you鈥檙e anything like me, you鈥檝e witnessed some astounding innovation in website design and technology. In the early days, companies set up websites as a virtual brochure 鈥� their location, their phone number and maybe an overview of their products and services. And after setting up their website, they pretty much left it alone. After all, websites…
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The Role of Social Media in Your Integrated Content Marketing Strategy
Social media has taken the world by storm, and with good reason. It鈥檚 a boon for businesses because it facilitates easy and frequent communication with a customer base that鈥檚 constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think. The Power of Social Media While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The…
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The Role of Publishing Apps in Your Integrated Content Marketing Strategy
Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach? The The Power of 杏吧原创 Apps blog series details the benefits of utilizing a publication app to generate additional revenue while delivering a rich and interactive reader experience. And, as mentioned in the Using An Integrated Content Marketing Strategy article, a publication app can provide more…
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