The Role of Your Website in Your Integrated Content Marketing Strategy
I don鈥檛 know how many years you鈥檝e been 鈥渟urfing the web鈥� (which was a hip thing to say back in the 1990s), but if you鈥檙e anything like me, you鈥檝e witnessed some astounding innovation in website design and technology. In the early days, companies set up websites as a virtual brochure 鈥� their location, their phone number and maybe an overview of their products and services. And after setting up their website, they pretty much left it alone. After all, websites…
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The Role of Social Media in Your Integrated Content Marketing Strategy
Social media has taken the world by storm, and with good reason. It鈥檚 a boon for businesses because it facilitates easy and frequent communication with a customer base that鈥檚 constantly connected. But what does social media really do for a business? The answer is a little more complicated than you might think. The Power of Social Media While email messaging can be effective for communicating with both customers and prospects, the audience is limited to people you know about. The…
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The Role of Publishing Apps in Your Integrated Content Marketing Strategy
Does your organization use a printed catalog or magazine to connect with your audience and provide value to them? Are you already using a mobile version of your publication to expand your audience reach? The The Power of 杏吧原创 Apps blog series details the benefits of utilizing a publication app to generate additional revenue while delivering a rich and interactive reader experience. And, as mentioned in the Using An Integrated Content Marketing Strategy article, a publication app can provide more…
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The Role of Print in Your Integrated Content Marketing Strategy
Content marketing is frequently thought of as an online-only strategy today, so the idea of incorporating print into your integrated content marketing strategy may not seem obvious. Despite this, several recent articles have been published about how print marketing is thriving and how print can drive online traffic. And, as mentioned in my Using An Integrated Content Marketing Strategy article, print is an important part of your coordinated content marketing efforts. Why Print? Rumors of the demise of print have…
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How Email Fits in Your Integrated Content Marketing Strategy
Email may be the most powerful aspect of your integrated content marketing strategy. It鈥檚 a one-on-one conversation with a reader who has chosen to opt in and hear what you have to say. Best of all, thanks to its versatility and trackability, it鈥檚 the perfect avenue for communication with customers. But, as mentioned in my Using An Integrated Content Marketing Strategy article, your marketing efforts will be far more effective when your activities are coordinated pieces of a larger machine…
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Using An Integrated Content Marketing Strategy
Marketing tactics often are devised as individual ideas. You want to promote a new book, so you create a website that provides information about the book. The author wants to get his or her name out there, so he or she creates a Twitter account or Facebook page. Taken individually, these are good ideas to move the needle. But there鈥檚 something missing. And that something is strategy. Creating a website to promote a book is a great idea 鈥� as…
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