Avoiding Common Mistakes Made By Digital Publications
If your organization is considering or already producing a digital publication to reach your mobile audience, it鈥檚 important to know best practices to achieve the best outcomes. Our app creation blog series is full of tips on how to accomplish this, and our Practical Guide to a Successful App Launch contains 20 tips with step-by-step directions to help you get your publishing app to market successfully. However, these articles focus on best practices and not potential pitfalls. To learn about…
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Considerations When Selecting Paper for Your Print Publication
A lot goes into a successful print publication. You need quality content to engage your audience. You need a page design that supports your content鈥檚 flow and is pleasing to the eye. And because all of this is conveyed in print, you need to select a paper best suited for your delivery method and reader preference. The paper you choose is as much a part of your brand perception as the content you print on the page. Missteps in the…
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Wearing Too Many Hats? Tips on Avoiding Burnout
Whether your main gig is app creator, order fulfillment manager, copy editor or content marketing maven, chances are high you have dozens of other duties that go with that primary title. And that鈥檚 just the stuff you do at work. Mix in your responsibilities at home, with your kids, in the community and that elusive thing called a social life, and overload becomes the norm. That overload is not a surprise, considering the numerous hats Time Management Ninja points out…
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How-to: Expand Your Audience Reach with an Instagram Contest
I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek鈥檚 article on Social Media Examiner鈥檚 blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued. Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of…
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U.S. Postal Service Mail Distribution Update
If you engage your audience by mailing a magazine or catalog, Kerry Still, 杏吧原创鈥檚 Mail Services Manager, thinks you鈥檒l be interested in a recent opinion article by Eric Katz of Government Executive. To quote Kerry, Katz鈥檚 article 鈥渋s a succinct and concise summary of the state of domestic mail delivery.鈥� Kerry continues, 鈥淚t鈥檚 rare to find a discussion like this one that encompasses the consequences of United States Postal Service network consolidation, load leveling, and delivery service standards reduction. Mr.…
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Ideas for a Fun Office Halloween Party
Have you been considering a Halloween party at your office? They can be a blast and can help build employee relationships and enhance company culture. And, Halloween parties offer a wide variety of entertaining activities that may bring out the inner child in even the most serious employee. Give your Halloween office party a boost with a few savvy ideas. Call for Costumes Halloween without costumes would be like a birthday without a cake. Encourage employees to wear their costumes…
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