5 Revenue Boosting Ideas Publishers Should Focus on in 2015
Creative ideas for revenue strategies can bring big returns for magazine publishers. During one of their conferences, Niche Media gathered 50 revenue-boosting ideas from publishers in attendance. We combed through all 50 ideas and picked five we think you can use to get the ball rolling toward greater revenue in 2015: Spend more time on聽social media. It doesn’t cost much to do more here, and the effort is absolutely worth it. Your potential customers are out there using Facebook, Twitter…
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2014 鈥� The State of Association Publishing
Association publishing professionals are always on the lookout for insights into the trends that impact their industry. My recent Association Membership Trends article covered four trend areas: member enrollment, customized content, tiered memberships, and member engagement. A survey of association publishing professionals by Folio provides a look into what is happening financially within association publications. Their findings show that continued challenges with revenue have largely been met with creative cost savings. And their findings show that disaster isn鈥檛 on the…
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If we build it, will they come? Event Promotion Best Practices
Your annual conference is likely the single most important event of the year for advancing the association鈥檚 agenda, member recognition and retention, and networking. It鈥檚 in everyone鈥檚 best interests to maximize attendance and engagement. So the obvious questions arise: What do we have at our disposal to promote the event? What are the new and must-have resources? While your ultimate objective is to draw members to the event, promoting the event isn鈥檛 simply about advertising to (a.k.a.听talking at) your members.…
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10 Ways Association Events Are Improving
Associations that hold member conference meetings are always looking for ways to improve their events and better engage their membership. After all, these conferences typically play an important role in fulfilling an association鈥檚 mission. And, conferences can be an effective way to keep members engaged and energized. An article by Association Adviser鈥檚 Hank Berkowitz reviews improvements that have made conferences more valuable both for host associations and participants. Many of these improvements relate to the impacts of streaming technology to…
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Honing Your Content: Audience Feedback Best Practices
Relevant editorial? Glad you asked. Your publication can be one of your key tools for maintaining a vibrant relationship with your readers 鈥� which makes it extremely important to provide content that鈥檚 engaging and thought provoking while underscoring the mission of your organization. In fact, if your publication isn鈥檛 highly relevant to your audience, demanding attention when it lands on their desk or tablet, you could have a problem. So it鈥檚 important to constantly be seeking audience feedback on your…
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5 Steps for Turning Facebook Fans into Customers
Facebook isn鈥檛 just a social media website for sharing personal status updates and photographs anymore. It鈥檚 also a place where thousands of businesses are finding new customers. With Facebook鈥檚 sophisticated and precise audience-targeting capability, it has become a powerful marketing tool. The most effective Facebook marketing strategy is to offer a free, but high-value, product such as an eBook or webinar, so you can turn fans into new email subscribers. If you are considering adding Facebook marketing to your advertising…
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