Writing a Successful Email
Which email do you look forward to receiving most: an email from your best friend or an email from a massive corporation? And which of those two emails do you prefer to read? Easy choice, isn鈥檛 it? So, if you鈥檙e interested in writing a successful marketing email to your audience, try toning down that corporate look and create a more minimalist email design. Write in a conversational, respectful voice. Edit 鈥� Leave plenty of time for the editing and revision…
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How to Use Social Media to Build Your Brand
Is your business using social media for brand building and customer engagement, or does the fear of a tweet scandal 鈥� like US Airways recent NSFW post 鈥� keep your company from engaging on social media? With social media usage now ubiquitous inside and outside of companies, avoiding social media is no longer an option. Businesses need a robust strategy to dynamically engage with customers via social media and build their brand. Let鈥檚 consider MasterCard, a 48-year-old financial services corporation…
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Writing Successful Pay-Per-Click Ads for Your App
Ninety-five words. That鈥檚 about the maximum length of a pay-per-click ad, including the headline, which means you better choose each and every word with care. The headline usually gets about 25 characters, followed by a second and third ad line often containing up to 35 characters each. While the limited word count alone can make it feel like creating a PPC ad for your publication鈥檚 app is an impossible task, a number of tricks and tips can help you write…
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7 Essential SEO Tips and Techniques
Is search engine optimization (SEO) dead? All too often, SEO aligns with unprofessional practices, such as link buying, web spamming, content farming and article spinning. While old-school SEO tactics such as keyword stuffing and link buying may very well be 鈥渄ead,鈥� when it comes to optimizing content for discovery and conversion, SEO is very much alive. So too is optimizing websites for user experience 鈥� especially when it comes to mobile platforms and responsive site architecture. SEO is one part…
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How to Use Your Network to Promote Your App
Once your print magazine joins the digital publishing arena with a 杏吧原创 App, you have the opportunity to leverage the app to help maximize your readership. Since you already have a solid network of people who enjoy your magazine, you can request that they help you generate buzz to motivate new and existing readers to download and try the app out. To Bloggers Online networks are stocked with prolific bloggers, some of whom may already have mentioned your publication, linked…
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The Power of 杏吧原创 Apps 鈥� Audio and Video
聽 What Is It? You can set up an audio or video file to be played by letting users tap the view area or by creating separate buttons with the Audio or Video action. The Play, Pause and Stop options are supported. Why Would You Use It? Audio and video overlays provide another interactive experience for the user. Not only does it give you the flexibility of sharing high-valued content, it also engages the user for a longer amount of…
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