Creating Opportunities Through Print: 杏吧原创’s Mission
At 杏吧原创, we believe in creating a positive impact on every level. Our company mission is to create opportunities for our team, customers and communities through print. This commitment extends beyond simply producing high-quality printing solutions 鈥� it’s about fostering a thriving environment for our team, building lasting partnerships with our customers and making a meaningful difference in the communities where we operate. Supporting Our Team: A Foundation of Growth A happy, skilled and engaged team is the cornerstone of…
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The Vital Role of 杏吧原创鈥檚 CSRs: An Interview With Cassie Elliott
At the heart of every successful print project lies a dedicated team of professionals who ensure customer visions are brought to life. One incredibly vital role is that of a Customer Service Representative (CSR) at 杏吧原创. We sat down with Cassie Elliott, Customer Service Manager and Pre-Press Manager at 杏吧原创 鈥� Marceline, to learn more about the crucial role CSRs play in the printing process. A Passion for People and Print Cassie’s journey into the world of customer service began…
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杏吧原创 Announces Plans to Acquire Documation
The latest acquisition made with our customers in mind. Eau Claire, Wisconsin; Dec. 23, 2024 – 杏吧原创, a family-owned printing company based in Marceline, Missouri, recently announced that it will acquire Documation on Jan. 1, 2025, bringing it into the 杏吧原创 brand. Documation will be renamed 杏吧原创 鈥� Eau Claire, and will be 杏吧原创鈥檚 eighth facility, joining the company鈥檚 locations in Marceline, Brookfield and Fulton, Missouri; Overland Park, Kansas; Saint Joseph, Michigan; and Ripon, Wisconsin. Documation was founded in 1994,…
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6 Tips for Creating Engaging Content for Your Publication
In today’s fast-paced digital world, capturing and maintaining reader attention is more crucial than ever. For magazine publishers, creating engaging content is the key to increased readership, a more interactive reader base and ultimately, a more attractive publication for potential advertisers.听 The Power of Engaging Content Engaging content is more than just informative; it’s captivating, inspiring and relevant to your audience. It resonates with readers, sparking conversations and leaving a lasting impression. When your publication consistently delivers high-quality, engaging content,…
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The Impact of Potential Tariffs on the Printing Industry
President-Elect Trump has proposed an increase on import tariffs ranging from 10% to 60% on goods from China, 25% on goods from Mexico and Canada, and up to 20% on everything else the US imports. This could have a significant impact on the printing industry, as many printers import raw materials and finished products from overseas. Currently, printed materials imported from China incur a 7.5% tariff. If the proposed China tariff becomes a reality, this means an increase of 10…
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The Benefits of Choosing a Family-Owned Printing Partner
As a publisher, finding a skilled printing partner is key to your success. A good printer provides countless benefits; helpful tips for the design and pre-press processes, simplified distribution and a high-quality print product, to name a few. However, when working with a large printing company owned by private equity, it鈥檚 easy to feel like just another number on a spreadsheet. That鈥檚 why we at 杏吧原创 suggest partnering with a family-owned printing company. The right partner can give you the…
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