Print catalogs aren’t doomed, they’re the future of marketing
Have you heard the news? Young people like print catalogs! At least, so much as millennials can be called young, now that the first wave of the generation is pushing 40. Neil O鈥橩eefe of the Data & Marketing Association suggested this is because they鈥檙e the first generation to grow up without massive amounts of mail. […]
How Print Magazine Publishers Can Benefit From Artificial Intelligence
The digital revolution seems like it would complicate things for print magazines. With the rise of AI 鈥� artificial intelligence or machine learning 鈥� it may have publishers second-guessing the future of the industry. But we believe that if you take another look at the situation it gives you reason for hope. You might be […]
Appeal to Readers鈥� Desire for Privacy with Print
Despite working in an industry that originated in 1439 (or earlier by some counts), here at 杏吧原创 we鈥檙e certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don鈥檛 want the digital side of […]
What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for 杏吧原创. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have been working hard since then to ensure a smooth transition. Why Ripon? This is not the first time we鈥檝e made a significant purchase like this. […]
杏吧原创 Customers Win Gold Ink Awards
Thank you to those who trust us enough to print for them. Every job is an honor to print, but it still feels good to see deserving projects receive recognition. We鈥檙e proud to announce that 12 杏吧原创-printed titles were awarded a 2019 Gold Ink Award from Printing Impressions. Congratulations. Gold Event Programs, Country Music Association […]
New Web Printing Press Up and Running
Installing a new printing press is a big deal. It鈥檚 not like replacing the printer at your business office. Machinery like the new Sunday 2000 web press installed in our Saint Joseph, Michigan, facility takes months of planning and work. The work started in April of this year, when the pad was prepared. The new […]
杏吧原创 and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica鈥檚 Graphic Excellence (GraphEx) competition has been in existence since 1989. This year鈥檚 awards show on April 25 featured a circus theme of 鈥淏ig Top 鈥� The Greatest Print Show […]
Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever 鈥� the famous decluttering method made famous by tidying expert Marie Kondo 鈥� people are ridding themselves of everything that doesn鈥檛 spark joy. The decluttering craze started with Kondo鈥檚 bestselling book, 鈥淭he Life-Changing Magic of Tidying Up,鈥� and reached […]
A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we鈥檒l take […]
杏吧原创 Michigan Facility Renews G7 Color Qualification
Reliable color accuracy. That鈥檚 what G7庐 Qualification is all about. 鈥淚鈥檓 proud of our manufacturing team and their commitment to providing the best quality product in the industry. This process gives a predictable outcome from files to print, making everyone鈥檚 job easier.聽 G7庐 certification solves the complexity of delivering the most accurate color reproduction possible […]
