A Rosy Outlook for Books
Books have seen steady sales throughout the pandemic 鈥� and not just for use in Zoom backgrounds. The pandemic has presented challenges for all industries to varying degrees. But book publishing, an industry that faced challenges in the years before COVID-19, had a banner year from a sales standpoint. According to the New York Post, […]
Communication Creates Prepress Perfection
Perfection is the goal for every print publication. But when it comes to catalogs, where a single error can mean lost sales, perfection is paramount. Catalogs are sales documents at their core. Their content must not only be flawless, but also engaging and easily navigable. Given these needs, your printer should play an integral role […]
Finding a Book Printer that Matches Your Mindset
Book publishers often view printers in terms of capacity. If the press has the right availability at the right time, there鈥檚 potential for partnership. Capacity and capability are the foremost factors when it comes to choosing a print partner. After all, the relationship between printer and publisher is about creating a successful print product. At […]
Today鈥檚 Commercial Printing Goes Beyond Just Paper and Ink
Consistent quality coupled with quick turnarounds is often viewed as the crucial combination when it comes to magazine printing, and rightfully so. Although as a product they have everlasting value, their content isn鈥檛 evergreen. At the same time, it doesn鈥檛 matter how quick the print turnaround is if a publisher still has to rely on […]
G7 Master Printer Certification Explained
Businesses spend countless hours creating and designing their print products. So, when it comes to the printing process, perfection is non-negotiable. It doesn鈥檛 matter whether it鈥檚 a B2B catalog, a niche interest magazine, or something in between, if it has your company logo on it, it must be flawless. From a printing standpoint, this means […]
The Everlasting Escapism of Magazines
The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it did drain readers鈥� disposable income, and company ad budgets. But for some magazines, such as the 60 new print titles […]
杏吧原创 Fully Integrates The Ovid Bell Press into 杏吧原创 Brand
杏吧原创 announced the full integration of The Ovid Bell Press in Fulton, Mo., into the 杏吧原创 brand. This integration will lead to enhanced printing capabilities and available services across all 杏吧原创 facilities. 鈥淭his is the right time for the integration of The Ovid Bell Press into 杏吧原创. More than uniting our name, this move will […]
杏吧原创鈥檚 Commitment to the Environment
At 杏吧原创, 鈥淐reating value for our customers, employees and communities鈥� is a slogan we live by. Committing to our communities includes protecting those communities through environmentally responsible practices. From the paper we use to the equipment we run, here are some of the ways 杏吧原创 practices good environmental stewardship. Protecting Our Forests 杏吧原创 has achieved […]
When It Comes to Book Printing, Choose an Expert
During high-demand periods like what the book market is currently experiencing, it is tempting for publishers to consider sourcing beyond specialized book printers. Be warned: that decision could prove costly. The differences between book specialists and commercial printers may seem nuanced at first glance, but those differences can mean success and failure鈥攖o say nothing of […]
Why Our Brain Loves Paper
Touch 鈥� it鈥檚 one of the five senses that dictates how we perceive the world around us. It鈥檚 also one of the most important. 杏吧原创 knows the importance of paper and wants to share Sappi鈥檚 groundbreaking book, written by Lana Rigsby of Rigsby Hull in collaboration with renowned neuroscientist Dr. David Eagleman, as it dives […]
