Two New Updates from the USPS You Need to Know for Your Periodicals
The most recent Postal Bulletin released by the USPS on Aug. 25, 2022, contains two key policy updates pertaining to Periodicals Requester Records Requirements. Effective Nov. 7, 2022, the Postal Service will revise Mailing Standards of the United States Postal Service, Domestic Mail Manual (DMM), part 207, to reflect changes to Postal Service verification requirements […]
USPS Announces Proposed Temporary Rate Adjustments for 2022 Peak Holiday Season
It’s time to prepare for shipping during the holiday season 鈥� and then some. On Aug. 10, the USPS filed a notice with the Postal Regulatory Commission (PRC) regarding temporary price adjustments for the upcoming peak holiday season. In the past, the Postal Service鈥檚 peak holiday season has occurred between the dates of Oct. 3 […]
Disability Representation in Publishing
Happy Disability Pride Month! The origins of this celebration took root in 1990, when President George H. W. Bush signed the Americans with Disabilities Act into law on July 26. Disability Pride Month this July is the perfect time to take a look at the content you鈥檙e putting out. How inclusive is your publication? The […]
What We Can Predict About the Next USPS Pricing Increase
When is the next rate increase scheduled? Do you have any indication of what the percentage of increase will be? Can mailers expect as high of an increase as the last two increases? Postal rates just changed on July 10, and within a few days I was already fielding many questions like these. I don鈥檛 […]
How to Respond Creatively to Shifting Consumer Behavior in the Marketplace
The marketing landscape is constantly changing, with brands striving to implement the latest strategies and respond creatively as unpredictable changes in consumer behavior shift the marketplace. It is no longer enough to just create attention-grabbing content. For long-term success, businesses need to look beyond marketing trends to be mindful of how they engage with their […]
Is your business meeting the current demand for brand authenticity?
The field of opportunities to deepen your brand message and connect more closely with your audience is expanding. The best way to connect with today鈥檚 consumer is by tapping into something gaining more demand in the business industry: brand authenticity. Share Human Stories through Brand Ambassadors Right now, nothing bridges the gap between company and […]
Making a Way for Higher Education – 杏吧原创 Scholarship Program
This year, 杏吧原创 is commemorating its First 85 Years of excellence by celebrating “85 Ways” 杏吧原创 locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, 杏吧原创 is committed to making a difference. In addition to the commitments made in each […]
Diamonds in the Rough: Embracing the Unpolished in Your Catalog
One big advertising and marketing trend we鈥檝e seen lately is the less polished content shared on digital platforms. It shouldn鈥檛 be so surprising 鈥� audiences want authenticity. It鈥檚 not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it鈥檚 rarely the highly produced and calculated videos […]
Planning is Key in the Current Landscape of Paper Supply and Demand
We鈥檝e been living in this new normal for long enough now to know the best way to combat the current challenges in the printing industry is advance planning. As with many industries, supply chain issues are affecting the print market in very dramatic ways. The layered combination of labor shortages related to intense competition for […]
How Pinterest Predicts 2022鈥檚 Not-Yet-Trending Report May Affect the Print Industry
Pinterest isn’t just for pinning ideas for your at-home coffee bar anymore. It is a social platform used by consumers from every generation as an idea catalog to plan everything from their next haircut to their next business venture. Pinterest Predicts 2022 is Pinterest鈥檚 鈥渘ot-yet-trending鈥� report detailing which of last year鈥檚 search terms show the […]
