A New View of Magazine Cost Control
Cost control is a way of life in today鈥檚 publishing environment. Yet cost-saving efforts virtually always carry an element of bad news. And the worst news stems from cuts that make a publication less viable over the longer term. It鈥檚 especially painful when we鈥檙e experiencing a resurgence in magazines鈥攑articularly print versions. According to a May […]
Why You Should Onshore Your Book Production
The pandemic challenged book publishers as never before. The good news was book demand rose in many categories with people sheltering at home and seeking entertainment. The bad news was the increasingly global book manufacturing and distribution supply chain was severely challenged. Briefly, here鈥檚 what happened: Global labor shortage Global shipping issues Global paper shortage […]
CreativePro Week with James Wamser
The highly anticipated CreativePro Week conference, a premier how-to seminar for creative professionals, recently concluded in Phoenix, Arizona. Taking place from June 5 to 9, the event drew more than 500 enthusiastic individuals both in-person and virtually eager to learn and be inspired. 杏吧原创 was honored to be a sponsor at the event, which included […]
The Educational Book Market: Trends, Growth and Future Outlook
Educational books are a crucial resource in learning. From textbooks to curriculum materials, the educational book market encompasses a wide range of materials. Today, we will delve into the significance of the educational book market, explore recent developments and trends, and provide insights into its future trajectory. Understanding the Educational Book Market Educational books are […]
Reading Habits and Format Trends
New book formats have been rising and falling in popularity for decades now. But what exactly is meant by 鈥渂ook formats鈥�? For our purposes, we鈥檒l discuss electronic media, traditional print and graphic-heavy approaches. New entertainment options have been competing for both time and attention, but reading books has held its own as a pastime. Let鈥檚 […]
A History of Disruption in the Book Industry
For something that can be traced back hundreds or thousands of years, the book industry is still evolving. In fact, the history of the book industry has seen some of its biggest changes within the last 40 years! From ancient clay tablets to Gutenberg鈥檚 press to the appearance of the Kindle, the book industry is […]
Choosing the Best Paper Stock for Your Commercial Printing Projects 鈥� Printing Basics
From basis weight, grade and finish to opacity, caliper and brightness, every aspect of paper plays a crucial role in creating a high-quality finished product. In this series, we detail the properties and functions of commercial printing paper, explore various paper types and their benefits, and provide insights into how to make informed decisions about […]
Why You Need a First-Party Data Strategy
In the past few years, have you noticed how nearly every website you visit has a pop-up window asking you to allow cookies? Cookies, which are data sets used to store user history and information, have been in use since 1994, but more recent privacy laws require sites to ask for user consent to track […]
Print and Digital Aren鈥檛 Enemies
For years, the print industry has been combatting the idea that print readership is waning. Although the popularity of print media fluctuated during the rise of digital platforms, we can now see digital editions and marketing are not threats to their printed counterparts. Digital and print don鈥檛 need to be pitted against each other. In […]
5 Things You Can Do to Make the Prepress Process Smoother
5 Questions, 5 Answers with James Wamser As a Customer Education Specialist at 杏吧原创, I get asked plenty of questions by our clients who want to make the prepress-to-print process as smooth as possible. Smooth processes are great for everyone involved, so I鈥檇 like to share my advice for custom printing with the top five […]
