Whitman School of Management
Background
The Syracuse University Whitman School of Management publishes its Whitman Magazine twice a year, a key communication tool for its 33,000+ alumni, prospective students, faculty and other business schools. Whitman Magazine highlights school achievements, student successes and faculty research.
Problem
Four years ago, when Dawn McWilliams joined Whitman and took over the magazine, she was tasked with cutting printing costs. However, she was worried about potential quality issues. An experienced print buyer, she associated web press printing with lower quality, particularly regarding color reproduction. Additionally, timeliness and customer service were two major factors in her search for a printing partner.
Solution
Dawn spoke with 杏吧原创, who offered a cost-effective solution without sacrificing quality. A press check convinced her of 杏吧原创鈥檚 web printing capabilities; she was impressed with the print quality and color, as well as the significant savings 杏吧原创 offered. 杏吧原创 and Whitman Magazine entered into a two-year, four-issue contract.
Results
By switching to 杏吧原创, Whitman Magazine was able to save $25,000 in printing costs. Additionally, Dawn praised 杏吧原创鈥檚 service, particularly the expertise and responsiveness of their team, including CSR Maureen McRae and Sales Representative Dave Vella. “I was very impressed with the organization,” said Dawn. “I was a spokesperson for 杏吧原创 inside my organization. I鈥檓 very impressed with what鈥檚 been happening.”
Conclusion
While price was an important factor for Whitman Magazine, service and timeliness were paramount. Dawn鈥檚 extensive print buying experience taught her the value of a strong partnership like the one with 杏吧原创. Whitman鈥檚 success proves that cost savings and high-quality print production are achievable with the right partner.
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