Shipping Price Increases Filed for Jan. 18, 2026

The USPS has proposed increases for several shipping products. These changes apply only to shipping services, not commercial mail categories.

Filed average increases:

• Priority Mail: about 6.6%
• Priority Mail Express: about 5.1%
• Ground Advantage: about 7.8%
• Parcel Select: about 6%
  

Not included in this filing are First Class Mail, Periodicals, Marketing Mail or Bound Printed Matter. Keep in mind these prices are filed, not approved. Final decisions will come from the Postal Regulatory Commission.

Stay Up to Date With 杏吧原创

杏吧原创 will continue monitoring developments and provide updates as soon as new information is available. If you have questions about how these potential changes could affect your upcoming projects, our mailing experts are ready to help.

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Key changes to the process include:

• A larger set of required documents, as well as subscriber lists and printer records
  
• More careful review of circulation numbers, which must match the press run and print order
  
• Clearer categories that help USPS classify publications
  
• A firm 15-month deadline for New Launch applicants to submit updated circulation details

The new form and further details can be found here:

We will continue to keep you informed about changes to USPS regulations and policies. Questions about publication mailing? Get in touch with the experts at 杏吧原创.

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Why Digital Belongs in a Sustainable Mix

Offset remains a workhorse for large, static runs, yet it carries unavoidable setup steps, like imaging plates and using paper to dial in color during make-ready. Digital devices eliminate the need for plates, saving time and materials. This is especially impactful for versioned catalogs and short-run books where accuracy and speed matter more than the lowest unit cost at very high volumes.

Aqueous Inks and Cleaner Chemistry

Most high-speed inkjet systems use aqueous pigment inks that are water based with very low VOC profiles. Volatile organic compounds (VOCs) are chemicals, typically gasses, that are emitted by certain products or during manufacturing processes. Materials with low VOC profiles have been tested and do not contain a large amount of VOCs that are harmful to human health or the environment. That means fewer concerns about emissions and fewer burdens on air quality. 

Many workflows also pair aqueous inks with water based primers and coatings, which simplifies environmental health and safety considerations and supports recyclability. Digital toner presses use dry toners that are fused with heat rather than liquid carriers, so there is no ink cleanout water and no solvent washups between jobs. Fewer liquids in the process can mean fewer touchpoints for waste and fewer steps to manage and document.

No Plates, Fewer Consumables

In terms of sustainability, the aluminum plates used in offset printing have come a long way since the early days of printing presses. However, digital printing removes plate prep and plate disposal entirely. There is no fountain solution to monitor, no blanket washes between color changes and far fewer rags to launder or discard. For operations teams, this simplifies compliance and reduces the number of materials to source, store and track. For sustainability teams, it removes upstream impacts that would otherwise be spread across every piece in the run.

Digital Toner vs. Digital Inkjet

Both digital toner and inkjet reduce make-ready waste and enable on-demand production, yet each has distinct sustainability traits. Toner presses apply color with precise control and waste virtually no colorant during startup. They excel on coated text and cover stocks, deliver tight registration for smaller fonts and maintain color consistency job to job. Modern low-melt toners reduce fusing temperature, which can cut energy draw while expanding compatibility with heat-sensitive substrates.

Aqueous inkjet places color without heat fusing, which can lower energy per impression. Inkjet systems may require periodic head maintenance that generates purge waste, and some applications benefit from primed or inkjet-treated papers. Balancing those factors against the energy and chemistry profile often still nets an environmental win, especially when you factor in the overproduction reduction that on-demand workflows unlock.

Paper Choices and Recyclability

Paper selection is pivotal. Choose FSC or SFI-certified papers with appropriate recycled content based on your surface and brightness needs. For inkjet, use stocks engineered for aqueous inks when image quality matters since they improve color density and reduce total ink usage. For toner, choose papers with robust surface sizing to support fusing without excessive heat. Favor water based coatings where possible. High-build UV effects or heavy laminations can complicate repulping 鈥� when durability is required, consider aqueous barrier coatings or recyclable soft-touch films with a proven track record for sustainability.

performance is another consideration. Aqueous pigment and toner images are typically compatible with modern deinking systems. Extremely heavy coverage or specialty effects can make fiber recovery more difficult. Engage your print partner early to pick combinations of paper, ink and finishing that preserve downstream recyclability.

When Offset Still Wins

Offset continues to shine on long, static runs with predictable demand. Once an offset press is up to color, its per-sheet energy and consumable use are hard to beat. If the content will not change for months or you鈥檙e planning larger runs, offset may be the most responsible choice. Many offset presses have moved to vegetable based inks, optimized wash routines and waterless or low-alcohol systems that further reduce environmental impacts. Sustainable procurement is about picking the right tool for the job, not forcing a single method everywhere.

How to Start With Eco-Friendly Digital Workflows

Begin with a program audit. Identify titles or SKUs that overrun, expire or require frequent versioning. Shift those to digital first. Set clear reorder points so replenishment happens in small, predictable waves. Standardize on a family of papers that work across toner and inkjet to streamline buying and reduce partial pallets. Define coating and finishing rules that protect design intent without compromising recyclability. Build color management once, then reuse profiles across devices. Finally, capture metrics. Track obsolete inventory, emergency freight and cycle time so your team can quantify environmental and financial gains.

Explore Sustainable Printing With 杏吧原创 

Digital inkjet and digital toner give high-value brands a practical path to lower waste and faster response. Aqueous inks and dry toners simplify chemistry, plate-free workflows remove upstream impacts and right-size production trims the largest source of waste in many programs. Offset retains a strong role for large static campaigns. The most sustainable print strategy blends methods based on run length, content volatility and quality goals. 

As an FSC and SFI-certified printer, 杏吧原创 is proud to support its partners with sustainable printing options that are friendly to the environment, as well as their budgets and schedules. If you鈥檇 like to learn more about what 杏吧原创 has to offer, get in touch with us today.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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Why Print Still Matters on Campus

University audiences are diverse. Prospective students, alumni and faculty each engage with content differently. Print delivers a tactile experience that slows the reader down and signals importance. When you place premium finishing on a cover or create a memorable insert, you earn dwell time that strengthens your message. Print also travels well across campus and through the mail, reaches households beyond your digital lists and provides a longer shelf life in offices, libraries and living rooms.

When to Use Digital Printing Versus Offset

Digital printing and offset both have a place in a smart magazine plan. Digital shines for short runs, fast turnarounds and versioning. If you need 300 copies of a donor supplement for an upcoming board meeting, digital can deliver crisp color and accurate brand tones with minimal setup. It also enables on-demand reprints so you carry less inventory.

Offset becomes more economical as quantities rise and when exacting color consistency is required across large runs. It supports specialty inks like metallic and fluorescent, handles a wide range of stocks and delivers outstanding image detail. For flagship alumni or college magazines, admissions pieces or athletic guides with higher volumes, offset typically provides the best cost per piece.

A useful rule of thumb is to price both methods when your quantity sits in the middle. Consider page count, paper type and schedule since those variables can shift the break point. Many universities combine methods, printing a main run offset and producing late additions or regional versions digitally.

Coatings That Add Protection and Pop

Coatings safeguard your magazine and shape the reading experience. Aqueous coatings are water based and cost effective. Gloss aqueous boosts image contrast on photo heavy pages and resists fingerprints. Matte aqueous lowers glare for text heavy sections and lends a refined feel.

UV coatings cure instantly under ultraviolet light and can be applied overall or as a spot effect. Spot UV is a proven way to highlight a logo or headline. Pair it with a matte background to create contrast that invites touch.

Soft-touch coating delivers a velvety feel on covers and case wraps. It reads premium and encourages readers to pick up the piece. When recyclability is a priority, talk with your printer about aqueous alternatives that protect without adding a plastic film layer.

Tip: choose one primary effect for each magazine. A soft-touch cover with a single spot UV accent feels focused. Too many finishes can dilute the impact and add cost without adding clarity.

Finishing Touches That Earn Attention

Thoughtful finishing elevates design and signals quality.

Foil Stamping: Metallic, pigment and holographic foils create eye-catching highlights on crests, seals and anniversary marks.

Embossing and Debossing: Raised or recessed textures add dimension to typography and crests. A blind emboss on a cloth cover can look especially elegant.

Die Cuts: Windows, rounded corners or shaped tabs guide navigation and offer discovery moments. Use a small reveal on a cover to hint at content inside.

Gatefolds and Foldouts: Oversized charts, campus maps and photo essays benefit from larger real estate. Plan placement so foldouts do not land at the center of a signature where bulk can create stress on the spine.

Belly Bands and Tip-ins: A removable band can carry time sensitive calls to action or event reminders. Tip-in cards make it easy to include reply devices, donor updates or program spotlights.

Start with the objective. If the goal is engagement with a specific story, a gatefold can be worth the extra cost. If the goal is perceived value, a foil seal and soft-touch cover may be the smarter investment.

Smart Personalization for Recruitment and Alumni

Variable data printing lets you tailor covers, images and even content by audience segment. Prospects can receive a magazine that features their intended major and campus photos that match their interests. Alumni can see class year, college and regional events that match their address.

Make it measurable. Pair print with trackable QR codes that lead to audience specific landing pages. Use short personalized URLs for those who prefer typing. 

Sustainable Choices That Strengthen Your Story

Sustainability is both a responsibility and a messaging opportunity. Choose FSC-certified papers or those made with recycled materials. Ask about vegetable-based inks and low-emission press equipment. Choose aqueous coatings when you want to preserve recyclability.

Keep paper waste to a minimum with digital proofs and pre-enrollment counts. Consolidate shipments and consider kitting to limit secondary packaging. When you talk about sustainability in your magazine, a short production note can reinforce the commitment you are already making.

Binding That Matches Your Use Case

Binding impacts durability and perception. Saddle stitch is economical for slimmer magazines like event programs up to about 80 to 100 pages depending on stock. Perfect binding adds a printable spine and works well for alumni or college magazines. PUR perfect binding uses a stronger adhesive that excels with coated papers and higher page counts.

Think about how the magazine will be handled. If spreads will be read flat on a table, discuss lay-flat options. If the book will be mailed, confirm spine thickness and panel placement so addresses and barcodes pass postal regulations.

How 杏吧原创 Helps Universities Succeed

Universities partner with 杏吧原创 because production knowledge matters as much as ink on paper. Our teams guide you on method selection, paper strategy and finish options that fit your goals. We calibrate color to rigorous standards, maintain robust proofing paths and provide press checks when desired.

We also integrate print with data. Versioned covers, variable inserts and audience specific maps can be produced efficiently across digital and offset platforms. Our in-house mailing services handle addressing, postal optimization and tracking, which shortens cycle times and simplifies logistics for your team.

If you are planning a new student publication, refreshing an alumni magazine or preparing a commemorative edition, involve your print partner early. A short consult can uncover cost savings, elevate finish choices and ensure your magazine arrives on time with the impact you expect.

Build Better University Magazines With 杏吧原创

Great university magazines do more than inform. They invite a reader to stop, feel and remember. With the right mix of digital and offset methods, smart coatings and purposeful finishing, you can deliver that experience within a responsible budget. When you are ready to explore options, 杏吧原创 is here to help you turn strong ideas into print that earns attention across campus and beyond. Get in touch with us today to learn more.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

The post Printing Innovations That Elevate University Publications appeared first on 杏吧原创.

Why Print Moves Donors

Printed pieces earn attention; living on coffee tables and triggering the kind of engagement that fuels giving. Items like history books and high-quality, photo-heavy publications create a visual and tangible experience that makes alumni and donors feel like they are right back on campus.

Looking at the statistics, donor retention hovering in the low 40s and trending down, so consistent, high鈥憊alue print touchpoints can help you hold the gains you make with acquisition campaigns by bringing a sense of nostalgia and duty that direct mail and email campaigns can鈥檛 match.

Alumni and Annual Magazines That Keep Donors Close

Alumni magazines remain one of the most trusted ways to keep graduates informed and inspired. points to a link between time spent reading and measures of giving and involvement, which is exactly the behavior advancement teams want to cultivate.To maximize impact:

• Lead with outcomes. Show how gifts change students鈥� lives and strengthen programs.
  
• Balance institutional voice with alumni storytelling, faculty Q&As and donor spotlights, which signals transparency and celebrates community.
  
• Find the right format. For 32 to 64 pages, saddle stitch is efficient and cost鈥慹ffective. For larger folios or premium feel, perfect binding elevates shelf life and boosts perceived value.
  
• Mind your cadence. Quarterly or triannual schedules help your team plan editorial calendars and control postage.

Brochures That Spark Action

For event鈥慸riven campaigns, program launches or campus priorities, a well鈥慶rafted brochure can turn interest into intent:

• Choose stocks that match the message. Uncoated text stocks communicate warmth and authenticity, while gloss and dull coated elevate photography and color fidelity.
  
• Use scannable paths. Pair short copy with QR codes or personalized URLs to shuttle readers to giving pages, impact videos or donor鈥慳dvised fund instructions.
  
• Keep finishes purposeful. Aqueous coatings protect heavy ink coverage. Soft鈥憈ouch laminate on covers creates a premium feel donors notice.

Impact Books and Donor Reports That Build Trust

Case statements and donor impact books help donors picture themselves as a part of your story. Add named gift sections, funding priorities and sidebars on outcomes to make the request tangible. For collections of success stories, case鈥慴ound or PUR鈥慴ound books stand up to repeated handling and look appropriate in a dean鈥檚 suite or donor鈥檚 living room. 

Personalization and Data Hygiene That Pay Off

Personalization signals respect and boosts relevance. Start with a warm, variable greeting, and when your data is ready, move to versioned text and images by college, team or initiative. The key is clean data. Run , and deduplicate to cut undeliverables and wasted postage. Use engagement data from your CRM to help with segmentation. 

Choosing Offset or Digital for the Job

Run length, page count, coverage and schedule help determine the best print method for each project:

• Digital inkjet excels for short runs, tight turnarounds and deep versioning. It is ideal for variable data and frequent drops across the fiscal year, especially when time is of the essence.
  
• Offset becomes economical as quantities climb and when brand colors require a high level of accuracy. It also offers speed benefits at scale and a broad paper and finish range.

Ask your printer for crossover analysis at realistic run lengths to confirm the best press plan for your mix of versions and finishes.

Paper, Color and Brand Integrity

Your advancement materials must match brand guidelines precisely. Color management should include , ink drawdowns for signature colors and wet trap checks for heavy coverage. Consider requesting hard proofs on the actual stock when color is critical, but digital proofs add a level of agility and sustainability when proofing copy and design. For environmental considerations, ask about FSC鈥慶ertified papers, recycled content and mill availability to avoid mid鈥慶ampaign substitutions.

Mailing and Measurement That Close the Loop

Plan for postage early. Your per鈥憄iece budget will shift based on class, weight and entry point. For periodicals like alumni or college magazines, co鈥憁ailing can reduce costs while preserving in鈥慼ome windows. Layer on USPS Informed Delivery so you can measure email opens and clicks around your physical piece, then attribute gifts by source and segment with confidence. shows sustained scale and engagement, making this add鈥憃n a low鈥慶ost win for advancement teams.

Concept to Press: a Practical Workflow

1. Define the objective: retention lift, reactivation or major gift cultivation.
   
2. Build content around evidence: scholarships awarded, faculty hires, research breakthroughs and named spaces.
   
3. Right鈥憇ize the format: align length and binding with budget and postal thresholds.
   
4. Lock specifications: trim, page count, paper, finishes and ink coverage.
   
5. Proof with purpose: soft proofs for speed, hard proofs where color is non鈥憂egotiable.
   
6. Plan the mail: class, entry, co鈥憁ail and Informed Delivery assets.
   
7. Measure and iterate: track gifts, pledges and meeting sets, then roll learnings into the next wave.

Why Partner with 杏吧原创?

杏吧原创 prints and mails university and college magazines, books, catalogs and appeal packages with the workflows and postal strategies higher ed teams need. You get one skilled partner for color鈥慶ritical work, complex bindery and turnkey distribution, plus experts who can help you secure more value from every donor touch. Explore our higher ed capabilities and start a conversation with our print specialists today.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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What the Latest Research Says

combining 49 studies found a small but reliable 鈥渟creen inferiority effect.鈥� Students scored modestly higher on reading comprehension when they read the same content on paper rather than on handheld screens. Even when screens were limited to tablets and e鈥憆eaders, print still held an edge for understanding. The takeaway for long鈥慺orm and detail鈥慼eavy content is clear: print supports deeper processing, careful attention and better recall.

Print Reduces Distraction and Supports Deep Work

Digital distraction is now one of the most studied barriers to learning. concluded that off鈥憈ask multitasking with devices is common in college settings and is consistently linked to lower learning performance. The review also highlighted strategies to curb distraction, like scheduling screen鈥慺ree intervals for reading and note capture. Print materials make these intervals easier to enforce and adopt.

that students who take longhand notes often perform better on conceptual questions than students who type, likely because handwriting encourages selection and processing rather than transcription. Newer syntheses show the advantage can be small or context dependent, which reinforces a practical point for instructors. When conceptual learning is the goal, asking students to annotate and summarize in print workbooks or course packets can nudge the right study behaviors.

that high overall screen time may disrupt focus, sleep and stress regulation, affecting college study routines. Giving students printed options for reading and test prep helps them carve out lower鈥慸istraction time without notifications.

Where Print Delivers on Campus

Textbooks and History Books
When the goal is comprehension of dense narratives, timelines or primary sources, print鈥檚 spatial and tactile cues help students build a mental map of the text. That matters in courses that ask for close reading, synthesis and argumentation. The print advantage in comprehension is small but consistent across varied populations and content types, which makes it meaningful over a semester or an entire college education.

Workbooks, Lab Manuals and Course Packets
Printed practice materials encourage margin notes, diagrams and problem鈥憇olving steps. Those analog moves are linked to deeper processing. Even as the research evolves on note鈥憈aking media, the safest way to promote conceptual learning is to design materials that encourage selection and summarization, then encourage students to write in them.

Catalogs and Academic Guides
Print catalogs and program guides are useful reference tools for orientation and advising sessions. They are easy to navigate in groups, visible on desks and tables, and carry institutional voice and visuals consistently. For long鈥憀ived information like program overviews and degree maps, print reduces the cognitive load of screen navigation at the very moment students are making decisions.

Design And Production Tips for Higher Education Teams

1. Match Content to Method
   Choose print for materials where comprehension and recall matter most, like long鈥慺orm reading and complex problem sets, so students can take advantage of prints benefits to learning and memory.
   
2. Engineer for Annotation
   Build white space into workbooks and readers. Include prompts that ask students to circle key terms, sketch diagrams and paraphrase paragraphs. This supports the kind of active processing that improves conceptual learning.
   
3. Use Print to Create Screen鈥慒ree Study Blocks
   Coordinate with faculty to designate specific readings as 鈥減aper鈥慺irst.鈥� Students will appreciate predictable, lower鈥慸istraction intervals that support cognitive load and sleep hygiene.
   
4. Leverage Digital Printing for Agility
   Not every project needs a long press run. Digital printing gives you short鈥憆un workbooks, course packets and updates without overstock. Use it to pilot materials in one section, learn, then scale.
   
5. Select Stocks and Formats for Accessibility
   Consider matte, glare鈥憆educing paper, high鈥慶ontrast color palettes and type sizes that serve more students with diverse learning and visual needs. Spiral or lay鈥慺lat bindings make it easier to write and reference in labs.
   
6. Integrate Print and Digital
   Add clear calls to action, QR codes and short URLs in catalogs, campus magazines and admitted鈥憇tudent mailers. integrated print and digital can raise attention and recall, which helps your emails and ads work harder.
   

Choosing a University Print Partner

Successful campus print programs depend on reliable production, accurate color and smart distribution. 杏吧原创 provides heatset web offset for high鈥憊olume magazines and catalogs, plus sheetfed and digital printing for short鈥憆un and on鈥慸emand needs. Teams can consolidate printing, binding, mailing and fulfillment, which simplifies day鈥憃ne delivery of course materials and improves inventory control.

Printing for Colleges and Universities With 杏吧原创

Students learn in a hybrid world, yet the evidence keeps pointing to a simple planning rule: use print where depth, recall and focus matter most, then connect it to the digital ecosystem students already use. This combination respects budgets, improves day鈥憃ne readiness and gives learners a better chance to do their best work.

If you would like help mapping your next catalog, textbook or workbook to the right print method, connect with the 杏吧原创 team today.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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Why Hybrid Now for Enterprise Publishers?

Audience segmentation, rapid merchandising cycles and regionalized content demand more versioning and more mid鈥慶ycle changes. Digital platforms answer with fast makeready, on鈥慸emand reprints and variable data, while offset continues to deliver the lowest unit cost and rock鈥憇olid consistency for high volumes. Taken together, a hybrid model lets you launch lean, test quickly and scale production with confidence.

What Offset Does Best

Offset excels at long runs of magazines, books and catalogs where setup costs are amortized over thousands of copies. It offers tight color control, broad substrate options and access to specialty coatings and finishes that elevate brand pieces. If you are producing larger single versions or require exact brand color across a national distribution, offset remains the economical and reliable choice. 

Where Digital Delivers

Modern digital presses shine when programs need speed, frequent content updates or personalization. You get file鈥憈o鈥憄ress simplicity, short鈥憂otice reprints and the ability to version covers, inserts or wraps by region or audience segment. Recent advances in print quality mean digitally printed pieces stand up to close scrutiny in photo鈥慼eavy books, lifestyle magazines and targeted catalogs.

Finding the Crossover Point

Every program has a point where offset鈥檚 fixed setup costs beat digital鈥檚 higher variable costs. That threshold depends on page count, ink coverage, paper, finishing and how many versions you need. As an example, publishers often shift to offset once a single version crosses into the low thousands, although your exact break鈥慹ven should be modeled with your own specs and demand curves. A hybrid plan also looks beyond unit price to total landed cost. Overprints tie up capital and space, and typical inventory carrying costs often sit around 20 to 30 percent of inventory value each year, which makes on鈥慸emand replenishment a real lever for savings.

When planning a print project, keep in mind the economy of scale between web press, sheetfed and digital printing. Web press printing is most cost efficient for the longest runs due to its higher setup costs and lower per-unit production costs. Sheetfed printing doesn鈥檛 quite reach the efficiency levels of web press, but is still viable for larger orders 鈥� think runs of high-quality, image-heavy books and catalogs. Digital printing shines in shorter runs thanks to its minimal setup costs, as well as jobs that require variable data or on-the-fly changes. 

A Practical Hybrid Playbook

Books

Launch digitally in a lean quantity to validate demand, then move steady sellers to offset for main replenishment waves. Keep long鈥憈ail backlist titles in a digital on鈥慸emand program to avoid excess inventory.

Magazines

Print the magazine offset for unit cost and color stability. Produce late鈥慴reaking covers, regional wraps or polybag inserts digitally so editorial and ad changes can land without missing mail dates.

Catalogs
Run the static guts offset. Drive audience鈥憇pecific back covers, order forms or offer sets digitally. This structure lets you test creative at scale, roll out winners fast and keep inventory light between waves.

Corporate and Association Publishing
Use digital for board books, investor communications, training binders and event materials where timing is critical and quantities are variable. Shift to offset for annual reports and high鈥憊olume member titles once versions stabilize.

Implementation Steps and KPIs

1. Map Demand And Content Risk
   Classify titles and campaigns by life鈥慶ycle stage, volatility and forecast error. Use digital for volatile or high鈥憁ix items. Push stable, high鈥憊olume work to offset. Market trendlines suggest this mix will continue shifting toward more short鈥憆un digital while offset anchors long runs.
   
2. Standardize Inputs
   Harmonize paper families, trim sizes and finishes so components can move between platforms without redesign. Document approved digital鈥憈o鈥憃ffset transitions for each product family.
   
3. Integrate MIS, Prepress And DFE
   Adopt or extend a single workflow so estimating, imposition, proofing, press queuing and finishing instructions live in one place. reduce manual handoffs and speed schedule changes. Track prepress touch time and order鈥憈o鈥憄ress time to verify gains.
   
4. Lock Down Color Governance
   . Monitor delta鈥慐 across offset and digital to ensure consistency.
   
5. Measure What Matters
   Beyond unit cost, monitor on鈥憈ime rate, makeready waste, digital鈥憈o鈥憃ffset transition delay, inventory turns and carrying cost. Reductions in overprints and faster replenishment cycles are where hybrid programs often .
   

Common Pitfalls and How to Avoid Them

Color Mismatch Across Platforms
Mitigate color differences with shared targets, certified profiling and disciplined maintenance. Implement regular check-ins and reports from all devices. 

Substrate and Finish Misalignment
Lock paper and coating specs early so digital and offset components feel unified in hand. Maintain a cross鈥憄latform approved media list. 

Manual Routing Bottlenecks
If planners must decide device by device, you lose speed. Use rules鈥慴ased routing in your workflow and MIS so quantity or deadline changes automatically flip a job to digital or offset.

Combine Digital and Offset With 杏吧原创

杏吧原创 operates both offset and modern digital platforms with programs built for short鈥憆un book and magazine work, rapid reprints and versioned components that pair cleanly with offset main runs. If you want to brainstorm your crossover economics or design a versioning plan, get in touch with our team today so we can brainstorm ways to make your printing program as agile and efficient as possible.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

The post Hybrid Offset & Digital Workflows: When and How to Mix Technologies appeared first on 杏吧原创.

Over the next several months, MacIvor and Sargent will be working closely to ensure a smooth transition, and Jen will be visiting each of 杏吧原创鈥檚 locations to deepen her understanding of the overall business. MacIvor will be based out of 杏吧原创鈥檚 office in Overland Park, Kansas.

鈥淚鈥檓 honored to be joining 杏吧原创,鈥� said MacIvor. 鈥淓verything about 杏吧原创, the culture, the values, the innovation, the industry, is an amazing fit. The combination of long-term vision, sound business practices and steadfast integrity aligns very closely with my own priorities.鈥�

MacIvor is an experienced IT and digital operations executive with extensive expertise in enterprise architecture, technology strategy and large-scale digital transformation. Throughout her career, she has led global teams through complex technology transitions in retail, consumer packaged goods and transportation. More specifically in recent years, MacIvor has worked in AI strategy, guiding organizations through the early stages of AI adoption toward integrating AI into the business and tech strategy of companies.

鈥淭he chance to bring someone with Jen鈥檚 vast experience to our leadership team is a tremendous opportunity,鈥� said Don 杏吧原创, President of 杏吧原创. 鈥淚鈥檓 excited to see her vision for the future of our technology innovation.鈥�

For the past seven years, MacIvor has been based in the Kansas City area working as a CIO and consultant for companies that included Beauty Brands, a jewelry company, a manufacturing company, as well as additional retail companies. Prior to that, she spent 14 years as a VP and CIO for DFS Group Limited, a global luxury travel retailer which saw MacIvor based overseas in Singapore for several years.

鈥淛en has a proven track record of working closely with business leaders to translate complex technical strategies into measurable results,鈥� said Andy Billett, 杏吧原创 COO. 鈥淎s it relates to areas like AI adoption, cloud integration, cyber security, scalable solutions and more, her expertise will be crucial.鈥�

MacIvor earned a Bachelor of Science degree in International Management from Missouri State University in Springfield, Missouri; and completed advanced studies in Technology Leadership at Santa Clara University in Santa Clara, California.

MacIvor said she plans on spending her first few months with 杏吧原创 simply getting to know the company, its people and its various platforms.

鈥淢y first focus will be to travel to our different locations and really get to know the business operations,鈥� said MacIvor. 鈥淏ecause to me, the best technology serves how the business needs to operate and what the strategy for growth is. I like to be firmly grounded in how things work.鈥�

About 杏吧原创
杏吧原创, the 27th largest printer in the U.S. and Canada, is a top yearbook, magazine, catalog and book printer, and the only family-owned yearbook printer. Started in 1937 by Don 杏吧原创, current leadership is under the second and third generations: Don O. 杏吧原创, Chairman of the Board, and his son, Don 杏吧原创, President. Tripp 杏吧原创, the fourth generation, also joined the company in 2023. 杏吧原创 operates from eight facilities across the Midwest 鈥� Marceline, Brookfield and Fulton, Missouri; Overland Park, Kansas; Saint Joseph, Michigan; and Ripon and Eau Claire, Wisconsin. Additionally, 杏吧原创 owns the Donning Company Publishers, a specialty book publisher.

Media Contact
Kristin Mateski | Vice President of Marketing & Communications
913.871.2072
kristin.mateski@walsworth.com
walsworth.com

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Why Print Catalogs Still Drive Digital Sales

Catalogs capture attention in a way that many digital ads cannot. JICMAIL, which measures household engagement with mail, that catalogs hold attention longer and often lead to purchases. Six percent of mail directly led to a purchase during that period, which is impressive compared to many digital channels.

Catalogs do not just drive in-store sales. In the 2023 holiday season, that mail drove web visits with a conversion rate of about 40 percent, and more than half of those purchases happened online. A well-designed catalog can become a direct entry point to your e-commerce site.

Plan Your Audience And Circulation Like a Performance Marketer

Start with your customer data. Look at recency and purchase value, then divide your audience into three groups: best buyers, loyal shoppers and prospects who share similarities with your customers. Send your best buyers a larger catalog that highlights your full assortment. Share a smaller catalog with loyal customers that features top categories. For prospects, send a version that introduces your brand and includes entry offers.

Maximize your budget by using available postal discounts. offers a 10 percent postage discount through June 30, 2026 for eligible catalog mailings, plus extra savings for Informed Delivery and sustainable practices. Plan your mailings so they qualify and get approved in the Promotions Portal.

Design for Scanning and Digital Handoffs

Design your catalog with the shopper鈥檚 journey in mind. Start with a seasonal theme, then organize content into clear sections. Give each spread a hero product, supporting items and a call to action. Make navigation easy by repeating your website structure, QR codes and URLs so shoppers can easily move from catalog to site.

QR codes are key. Pair them with a clear offer or benefit, and make sure they lead to the exact products shown on the page. Use tracking tools like UTM parameters so you know which catalog pages are performing best. For shoppers who prefer typing, create short, memorable URLs. If a page shows multiple items, link the QR code to a curated landing page that mirrors the print layout.

You can even reach shoppers before the catalog arrives. USPS Informed Delivery lets you add a clickable image and link in a daily email to over 70 million subscribers. With open rates above 58 percent, your catalog cover can start driving clicks the day it hits mailboxes.

Build Frictionless Paths From Page to Purchase

Make sure every catalog link leads to a fast, relevant landing page. Highlight in-stock items, suggested add-ons and products that naturally go together. For configurable products, pre-select common options to save clicks.

On mobile, keep QR landing pages simple and fast-loading. Put the most important information at the top and offer checkout shortcuts. Use filters that mirror the catalog layout so shoppers can quickly find what they saw in print. A smooth path helps turn catalog inspiration into online sales.

Example 1: The New-Arrival Mini

A fashion retailer mails a 28-page mini catalog to 200,000 past buyers. Each trend page includes a QR code that links to a dynamic collection with in-stock sizes and a limited-time offer. Even if your site conversion rate is lower than the 40 percent , catalog-driven visits tend to perform well because customers arrive with intent to shop.

Example 2: The Guided Edit For Big-Ticket

A home furnishings brand sends a 64-page catalog filled with inspiration for mid-funnel shoppers. QR codes take readers to bundled room sets and AR tools. Informed Delivery sends the catalog cover to inboxes on delivery day, generating clicks and building excitement.

Measure What Matters and Prove ROI

Use three main ways to measure catalog success:

1. Direct attribution: Track QR scans, vanity URLs and offers with UTM codes to see what pages and audiences respond best.
   
2. Matchback analysis: Match orders from 30 to 60 days after mailing back to your list to see how much lift the catalog provided.
   
3. Holdout tests: Withhold a small group from mailing (about 5 to 10 percent) to measure true incrementality.
   

To improve ROI, focus on stronger landing pages, add Informed Delivery for extra clicks and be strategic about who you mail to. that one e-commerce brand saw double-digit sales lifts when catalogs were added to their email program, proving catalogs deliver strong ROI.

Produce Smart to Maximize Yield and Speed

Pick the right printing method. Offset printing is best for longer runs that need consistent color and quality. Digital printing works well for shorter runs, personalization and quick changes. Many brands use a mix of both to get the best results.

Optimize for efficiency. Choose trim sizes and page counts that reduce paper waste and mailing costs. For smaller catalogs, saddle stitching works best. For larger catalogs, perfect binding allows for a more elevated and professional-looking spine. If your quantities allow, use co-mail pools to lower postage.

Protect print quality. Calibrate presses to G7 standards for consistent color. Choose paper that fits your brand. Glossy stocks make images pop, while matte or dull finishes work well for premium or text-heavy layouts. Keep QR codes and key copy in safe areas so trimming does not cut into them.

Mail with accuracy. Clean your list using CASS and NCOA to ensure deliverability. Remove duplicates and segment by audience. Time deliveries to align with promotions and inventory. Always register for USPS promotions to capture discounts like the 10 percent Catalog Insights savings.

A Quick Pilot Plan You Can Run Next Quarter

1. Choose one high-margin category and define three customer groups.
   
2. Create two catalog versions: a full version for best buyers and a smaller version for prospects.
   
3. Set up tracking. Build one landing page per spread, tag QR codes and prepare dashboards.
   
4. Register the catalog with USPS for discounts and add Informed Delivery ride-alongs.
   
5. Mail your catalogs and monitor Informed Delivery engagement and sales data for 60 days.
   
6. Scale up the winning strategies for your seasonal program using offset or digital printing.
   

Partner With a Catalog Specialist

A successful catalog program requires the right mix of data, design, production and mailing expertise. 杏吧原创 has deep experience producing catalogs that drive e-commerce sales. We can guide you on format, paper and versioning choices to get the best ROI. If you are ready to launch or expand your catalog program, our team is here to help you design a plan that works 鈥� just get in touch with us today to learn more.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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What Customers Expect From Retail Brands

Shoppers reward transparency. Many want proof that materials are responsibly sourced and that logistics do not add unnecessary emissions. Printing in the United States helps by cutting long鈥慸istance freight and meeting stricter environmental standards. 杏吧原创 explains that choosing an American printing partner can reduce emissions tied to overseas shipping, while US鈥慴ased suppliers operate under strong environmental regulations. 杏吧原创 sources most raw materials from US suppliers, which further supports shorter supply chains and predictable availability.

Paper Choices That Protect Forests And Your Brand

Paper is the most visible sustainability decision in a catalog or insert program. 杏吧原创 holds certifications from the Forest Stewardship Council and the Sustainable Forestry Initiative, with established chain of custody procedures that track material from purchase to finished product. When you specify FSC鈥慶ertified paper, you are choosing fiber from responsibly managed forests with documented traceability end to end. Including the FSC code in your specifications strengthens your audit trail and gives your team confidence at press.

If you prefer recycled content, today鈥檚 options do not require creative tradeoffs. 杏吧原创 notes that many premium recycled papers now match the appearance and feel of virgin sheets, which makes it easier to keep your brand鈥檚 tactile standards intact while increasing post鈥慶onsumer content. Our team can also guide you to paper choices that prioritize environmental sustainability alongside budget and performance.

Inks, Plates and Pressrooms That Lower Impact

Sustainability lives in the details of production. 杏吧原创 has installed low鈥慹mission press equipment and uses aluminum plates that are easily recyclable. We also use vibrant vegetable鈥慴ased inks, which are safer for the environment and simplify downstream recycling compared with traditional petroleum inks. These decisions reduce impact without compromising color accuracy or image richness, which is essential when your pages carry premium fashion, jewelry or home goods.

Waste reduction extends beyond the pressroom. 杏吧原创 recycles nearly 30 million pounds of fiber鈥慴ased products every year, and favors recycled content in hardcover book boards and packaging materials. For retailers shipping collateral to stores or distribution centers, that level of circularity helps keep materials in use and out of landfills.

Digital Printing That Cuts Waste and Increases Relevance

Short seasons and rapid merchandising make overprints expensive. Digital printing helps by letting you print exactly what you need, when you need it, without the need to create printing plates. That reduces obsolescence and keeps storage lean, especially for inserts tied to dates or regional offers. 杏吧原创鈥檚 digital platform supports on鈥慸emand runs and variable data printing, so each piece can speak to a specific audience without the waste of generic overruns. This is a direct sustainability win with a performance upside. 

American鈥慡ourced Materials and Shorter Supply Chains

Retailers feel the impact of supply chain risk in paper availability and freight volatility. Sourcing domestically reduces distance and uncertainty from factors like import taxes and tariffs. US鈥慴ased production lowers the environmental cost of transportation and keeps projects within a regulatory environment that values clean operations. Reliance on US suppliers also cushions against global shocks, which helps your campaign calendars hold steady.

Practical Ways To Build a More Sustainable Program

You do not need to change everything at once. Start with moves that deliver measurable gains while protecting brand standards.

• Specify certified or recycled paper by default. For seasonal catalogs, choose an FSC鈥慶ertified sheet or a recycled grade that meets your color and opacity needs. Ask 杏吧原创鈥檚 paper experts to provide two or three options that balance sustainability and performance.
  
• Right鈥憇ize print quantities. Use digital print for demand spikes, market tests and regional versions, so you can avoid overruns.
  
• Optimize imposition and trim. Standard sizes and thoughtful page counts reduce scrap without hurting design. 杏吧原创鈥檚 production teams can recommend formats that minimize waste on both digital and offset presses.
  
• Choose lower鈥慽mpact consumables. Vegetable鈥慴ased inks and recyclable aluminum plates are already standard at 杏吧原创, which keeps your program aligned with best practices.
  
• Plan packaging with recycled content. 杏吧原创鈥檚 packaging materials typically contain recycled fiber with at least 35 percent post鈥慶onsumer material, which supports your sustainability reporting.
  

How Sustainability Enhances Retail Results

Sustainable choices do more than check a box. Certified paper and recycled content communicate values that many shoppers share. Digital print reduces waste and gives you hyper鈥憆elevant versions for markets and offers, which can improve response and sell鈥憈hrough. Domestic production speeds timelines and reduces freight risk, which keeps campaigns on schedule. Each decision compounds across the season, leading to fewer write鈥憃ffs and stronger margins.

Why 杏吧原创 Fits Retail Sustainability

杏吧原创 aligns sustainability with the realities of retail. We offer FSC and SFI-certified options with documented chain of custody, operate low鈥慹mission presses with recyclable plates and use vegetable鈥慴ased inks. We recycle millions of pounds of fiber annually, and use recycled content in packaging that moves your materials safely through the supply chain. On the production side, you can choose efficient web and sheetfed for large runs, then pivot to digital for targeted insertions and short windows, all supported by paper sourcing that can prioritize environmental sustainability. 

Getting Started

To find opportunities to make your printing program more eco-friendly, begin with a quick sustainability audit. Identify where certified or recycled paper could replace current grades without affecting printability. Map which items should shift to digital so you print only what you need. 杏吧原创鈥檚 team can help you weigh stock choices, model print and distribution scenarios and set up digital workflows that reduce waste while maintaining quality and speed. 

Sustainable Retail Printing With 杏吧原创

Sustainability is now an expectation in retail print. With the right partner, it is also a pathway to better results. Responsible paper, eco鈥憇mart production and targeted digital runs keep your brand beautiful and your footprint lighter. When your catalogs and inserts look this good and tread this lightly, customers notice 鈥� they reward the brands that respect both craft and the planet. To learn more about 杏吧原创鈥檚 sustainable printing options, get in touch with us today.

* This article was developed with assistance from OpenAI鈥檚 GPT 5 Pro Deep Research large language AI model.

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