杏吧原创

Sailing,Yacht,At,Sunset,During,A,Storm.,Toned,Image,And
Business Strategy
James Gilligan

Sailing Through Rough Seas

Sailors anticipate rough weather from time-to-time. Squalls can arise out of nowhere, and some larger storms are too big to outrun. When a storm is on the horizon, sailors prepare with a comprehensive checklist. Each

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The,Words,Too,Many,Apps,On,A,Tile,In,A
Business Strategy
James Gilligan

Soothing the Impact of Subscription Fatigue

There鈥檚 a subscription for everything these days. Literally everything. From Amazon Prime and HelloFresh to Netflix 鈥� not to mention its numerous competitors 鈥� most of us are juggling at least a handful of subscriptions.

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The Everlasting Escapism of Magazines
Business Strategy
James Gilligan

The Everlasting Escapism of Magazines

The pandemic-impacted previous year posed huge hurdles for almost every industry, and the magazine industry was far from immune. It would be easy to blame things on COVID-19 and leave it there. After all, it

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Personalized Data Drive Customer Engagement and Satisfaction blog photo
Business Strategy
杏吧原创 Staff

Personalized Data Drive Customer Engagement and Satisfaction

鈥淏ut you don鈥檛 understand me.鈥� This customer refrain is far more common than many marketers realize. And yet, understanding your customers and creating personalized engagements are key to building loyalty, sales and profits. Consumers鈥� relationships

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