AM&P Annual Meeting: Promoting your Publication and Increasing Ad Sales
The association publishing world occupies a unique space. The AM&P annual meeting, held this past June in Washington, D.C., provided the opportunity for those participating to take part in something meant just for their occupation. One of the sessions at this year鈥檚 meeting focused on helping advertisers reach the right audience. Associations already have a […]
Repurpose and monetize existing content with a book
Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn鈥檛 just apply to plastic bottles 鈥� magazine publishers should apply this concept to their content. Reusing or recycling content into books gives extra life to excellent material. These books can […]
The Battle to Gain Consumer Trust in Advertising
We live in a skeptical world. Everything from science to the news generates doubt, and advertising is hardly immune to that skepticism. Consumers don鈥檛 automatically trust advertising, but that doesn鈥檛 mean it鈥檚 useless. There are still ways to build trust and generate results. Brands may just need to work a little harder and advertise a […]
Save Your Magazine Big Money
People are always looking to save money, and it鈥檚 no different for niche magazine publishers. Fabi Preslar, with SPARK Publications, and Kevin Evans, with WEB Media Group, gave a presentation titled 17 Huge (Hidden) Magazine Cost Saving Ideas at the Super Niche Media Event in Charlotte, North Carolina. They laid out four major areas where […]
How Publishers Can Drive Revenue With a Content Hub
When it comes to digital presence, publishers are often aiming at a moving target. The expectations for online offerings are rapidly changing. It wasn鈥檛 that long ago many publishers slapped a PDF on their website, called it good, and the customer was happy. Now, this outdated style will have website visitors laughing (at you, not […]
How Publishers are Driving Revenue Through Analytics
You may be missing one key to growing your publication鈥檚 business: analytics. There are plenty of reasons you may not be using them. 鈥淚 don鈥檛 like numbers.鈥� 鈥淭hey don鈥檛 tell me much.鈥� 鈥淚 haven鈥檛 got the data.鈥� 鈥淚t鈥檚 too expensive.鈥� Stop. Right now. With the excuses. Eric Shanfelt has worked in digital media and marketing […]
