First steps toward a successful printing project
The key to a successful print project: 鈥淧lanning, planning, planning!鈥� said 杏吧原创 Customer Service and Pre-press Manager Julie Huffmon. Taking care at every stage will help ensure the best final product for your company 鈥� and will avoid any potentially costly mistakes. The beginning steps are key. Getting started Create a checklist. Everyone makes mistakes […]
Create an Amazing Book or Magazine with 杏吧原创鈥檚 Unique Print Capabilities
It鈥檚 nice to have options. And with the multitude of possibilities available at 杏吧原创鈥檚 printing facilities, your publication can really stand out on the shelf. Books David Sevits is quality, warehouse and shipping manager at 杏吧原创鈥檚 Printing and Bindery Facility in Marceline, Missouri. He has been quality manager for most of his time at 杏吧原创 […]
Readers DO Judge a Book by its Cover
You鈥檝e probably opened a beautiful-looking book only to be disappointed by its content. I know that I have. And, that鈥檚 why we鈥檙e warned, 鈥淵ou can鈥檛 judge a book by its cover.鈥� But, let鈥檚 face it: Readers DO judge books by their covers. In fact, it鈥檚 often the first impression created by a cover that determines […]
Gentle, Not Boring: How One Publisher Is Carving A Niche For Pleasant Reads
While many books, television shows and movies are violent, scary or leave nothing to the imagination, one writer has opened her own publishing house to bring readers gentle but not boring books. Anne Brandt, of Benton Harbor, Michigan, started Spectacled Bear Publishing this year, and its first book, Philip & Phoebe has come off the […]
Technical Support Can Help Your Design Staff Shine
Does your organization like to bend layout design conventions to spice up your publication with new creative visual elements? Chances are good that the answer is yes. And when you鈥檙e bending design conventions, chances are good that your design staff has become stuck on a production technicality that you didn鈥檛 have an easy answer for. […]
How Paper Choice Reflects Your Brand
Gleaming photos in those lovely coffee table books seem to take you right to the scene 鈥� a town 100 years ago, exhibits at a museum or a team celebrating a Super Bowl win. A catalog spotlights the beauty of a company’s products. And magazines use spectacular imagery to keep readers engaged with a story. […]
How One Gift Store Book Preserves History and Creates Revenue
If you are a baby boomer, sitting around the card table with your friends, the question will almost always come up as you reminisce about your childhood. 鈥淒o you remember where you were when it happened鈥�? Of course the question refers to the assassination of our 35th president, John Fitzgerald Kennedy. While other memories fade, […]
Digital Editions: A Great Option For Your Print Publication
If you produce a print product such as a magazine or catalog, you know the importance of getting your content set up in a digital format, so it has a place on the Internet and is sharable on social media. Combining print and digital gives you the best of both worlds while helping you reach […]
Print Resurgence, Digital Decline Leaves Room for Both
The prognosticators who proclaimed print was dead had it wrong. Dead wrong. Instead of unseating print, digital reading material has merely joined it. The two fulfill different yet similar roles in a society in which people want both the ease and stylistic possibilities of portable digital information and the familiarity and functionality of a physical […]
Want a Bold Advertising Tool? Think Sticky Note Advertising!
Are you looking for ways to increase ad views in your print publication? Our How to Maximize Ad Views within Your Magazine App article provides tips for your magazine publishing app. For print magazines, colorful sticky notes easily catch your eye. In addition to delivering quick messages, brightly colored sticky notes can also draw the […]
