杏吧原创

Words of Wisdom Webinar: Getting it Right, Right from the Start

You may have some ideas to refresh your magazine鈥檚 design. Heck, you might even have a list of different things you want to try. But there often isn鈥檛 enough time to slow down your workflow and try new things, especially when it comes to layout and page design. In some cases, it might be the […]

When the Extra Mile is the Most Important

Take it from us 鈥� printing can be complicated. Each project has its own needs and encounters its own complications throughout the printing process. Of course, hurdles of some kind are always anticipated, especially throughout the prepress process. As a print buyer, you want to be aware of the printing particulars that impact your print […]

Appeal to Readers鈥� Desire for Privacy with Print

Despite working in an industry that originated in 1439 (or earlier by some counts), here at 杏吧原创 we鈥檙e certainly not Luddites. We have a robust app-building program and believe that digital and print make for an excellent partnership. We write about it frequently. However, there are some people who don鈥檛 want the digital side of […]

What’s New in Adobe Creative Cloud

Adobe released new apps, along with new features in existing apps, on November 4. Although many apps got updated, we are going to primarily focus on Adobe庐 Photoshop庐, Adobe庐 Illustrator庐 and Adobe庐 InDesign庐. While there are a lot of new features and enhancements, I recommend waiting to update your apps until there is some time […]

Announcing an exciting new ebook for associations!

Associations face many challenges, and in this day and age it can be a struggle to survive. 杏吧原创 wants to help, and we鈥檝e done so by creating a new eBook to assist associations with membership growth and retention called Making it Easier. CornerstonesThis eBook builds upon four cornerstones: engage, retain, balance and sustain. It covers […]

Managing the Mix of Print and Digital Communications

More than 40 percent of association members consider industry information a top benefit of belonging, according to a 2016 study conducted by Abila. This ranks ahead of every other benefit except providing a code of ethics. Associations have long been the purveyors of authoritative content about the professions and industries they serve, but the ways […]

How to Improve Association Member Retention to Increase Revenue

鈥淒uct tape,鈥� said Sandra Giarde, CAE, executive director of the California Landscape Contractors Association (CLCA), when asked about the secret of her organization鈥檚 successful member retention program. All kidding aside, CLCA must be doing something right, given their 87% retention rate. How do they do it? Making member retention easy, well, isn鈥檛 that easy. Different […]

How To Engage Millennials and Boost Association Membership

In their book, 鈥淲hen Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business,鈥� authors Jamie Notter and Maddie Grant enlighten their readers with four hallmarks of office cultures that are well-positioned to attract and retain millennial employees. Increasingly, the authors found that these four hallmarks can also apply to millennials as association members […]

Member Engagement Scoring Made Easy

When it comes to retention, you know member engagement is the name of the game. Industry research proves 鈥� unequivocally 鈥� that engaged members are more likely to renew. Several AMS database companies include engagement scoring modules in their software, but configuring those modules (determining which actions to score, how many points to assign to […]