Repurpose and monetize existing content with a book
Reduce, Reuse, Recycle. This is the mantra of those who want to avoid waste and repurpose useful material to extend its value. This mantra doesn鈥檛 just apply to plastic bottles 鈥� magazine publishers should apply this concept to their content. Reusing or recycling content into books gives extra life to excellent material. These books can […]
Publishers Should Identify Niches to Increase Reader Engagement
鈥淵ou can please some of the people some of the time, you can please all of the people some of the time, but you can鈥檛 please all of the people all of the time.鈥� This quote鈥檚 earliest attribution dates back to 14th-century monk John Lydgate. In today鈥檚 world, the question for publishers is: how do […]
5 Ways Your Association should be Using Video to Engage Members
Video is an increasingly useful resource for every organization working to connect with people. It can be a great tool for further engaging your members. Adding video to the ways you already engage with members 鈥� methods like email, social media, print and your website 鈥� can help attract and engage members. Here are five […]
FAQs for 杏吧原创’s Customer Service Department in Michigan
杏吧原创鈥檚 Customer Service Department serves a vital role in ensuring good customer experience. 鈥淲e鈥檙e the liaison between the customer and the manufacturing plant,鈥� said Jake Pschigoda. He oversees the Customer Service Department at 杏吧原创鈥檚 Saint Joseph, Michigan facility, which is primarily focused on magazine and catalog manufacturing. They receive orders from customers and enter jobs […]
A Day in the Life of a Startup Publisher: John聽Olsa鈥檚 Best Practices
In 2016, John Olsa left his longtime job to pursue a dream. He鈥檇 spent 15 years selling advertising for several publications, but was ready to start his own publishing company. Olsa serves as the owner, CEO and publisher for SVK Multimedia & Publishing, and leads his small team in creating Great Lakes by Design and […]
80 Facts to Celebrate 80 Years
The 杏吧原创 story began in 1937. This year, the company celebrated 80 years in business. To commemorate 80 years, 杏吧原创 has been sharing fun and interesting facts about the company on social media 鈥� one for every year we鈥檝e been around. From our status as the only American family-owned yearbook company and our president鈥檚 experience […]
