How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there鈥檚 a special challenge to drawing traffic from non-members. How do you get people to your website who aren鈥檛 in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits […]
杏吧原创 and its customers win big under the big top at PIA MidAmerica GraphEx Awards
Late last month, PIA MidAmerica held its annual GraphEx Awards ceremony at the Uptown Theater in Kansas City to celebrate outstanding achievement in printing. PIA MidAmerica鈥檚 Graphic Excellence (GraphEx) competition has been in existence since 1989. This year鈥檚 awards show on April 25 featured a circus theme of 鈥淏ig Top 鈥� The Greatest Print Show […]
A Storytelling Partnership That Enhanced Member Engagement
Since associations are always looking for innovative ways to improve member engagement, we鈥檙e always happy to hear about and share ideas that are working. As we describe in Make Connections and Engage Readers with Storytelling, the idea of using personal stories to engage readers isn鈥檛 new. And as we shared very recently, associations are successfully […]
Announcing Engage 鈥� A Mobile App for Associations
How is your association utilizing mobile devices to engage your members? If your organization is like many we鈥檝e spoken with, chances are good that you aren鈥檛 yet taking full advantage of what mobile can accomplish. Engage, 杏吧原创鈥檚 newest app platform, can help. Powered by a platform built with associations in mind, 杏吧原创鈥檚 Engage apps are […]
Inspired Print – Surviving the Decluttering Craze
Does your print spark joy? With much of the United States taken up with KonMari fever 鈥� the famous decluttering method made famous by tidying expert Marie Kondo 鈥� people are ridding themselves of everything that doesn鈥檛 spark joy. The decluttering craze started with Kondo鈥檚 bestselling book, 鈥淭he Life-Changing Magic of Tidying Up,鈥� and reached […]
Social Media Trends to Benefit Your Brand
Social media remains a popular and effective outlet for organizations to connect with their audiences. Being aware of new trends helps organizations identify ways to increase the effectiveness of their efforts to do just that. Based on what has been popular recently, as well as what experts predict will be useful in the future, we鈥檝e […]
Member Storytelling 鈥� An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We鈥檝e shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back […]
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They鈥檝e been a portal to the world since I was a child, and I鈥檝e always been engaged by the medium鈥檚 physical nature. Because I鈥檝e subscribed to scores of magazines over the years, I鈥檝e seen my share of subscription renewal campaigns. Frankly, I鈥檝e rarely been impressed by a magazine publisher鈥檚 subscription […]
A Closer Look at Materials Costs and Price Increases
Print customers probably recall 2018 as the year of price increase announcements. USPS announced postage rate increases. Transportation costs went up and became more challenging to procure. And prices increased for raw materials such as paper and aluminum. There were several tangible reasons behind these printing industry price increases, and in this post, we鈥檒l take […]
A Celebration of 杏吧原创鈥檚 Key Resource 鈥� Our People
Ask most any employee in one of 杏吧原创鈥檚 Marceline or Brookfield, Missouri facilities, and they鈥檇 likely be able to tell you that the company鈥檚 Master Printers program is a celebration of dedication and experience. Decades ago when a graphic arts association closed its doors and their Master Printers program ceased to exist, 杏吧原创 decided to […]
