杏吧原创

Was Human Skin Ever Actually Used as a Book Cover?

Halloween is close and we鈥檙e officially in spooky season, which means nonstop scary movies and the celebration of all things macabre. The release of Hocus Pocus 2 got me thinking about Winnifred Sanderson鈥檚 spell book. The book in this movie 鈥� which is a completely fictional account of three resurrected witches seeking revenge in modern-day […]

6 Most Common Mistakes We See in Prepress (and how to avoid them)

As a publisher you likely know this feeling: you spend countless hours on your print project and hold your breath as you hit the submit button. Then you exhale in relief, happy to be getting that big task off your plate. The last thing you want is to receive your proofs back with lots of […]

Making a Way for Higher Education – 杏吧原创 Scholarship Program

This year, 杏吧原创 is commemorating its First 85 Years of excellence by celebrating “85 Ways” 杏吧原创 locations and employees give back to their communities. From employee appreciation and civic investment to encouraging employees to also give back to their communities, 杏吧原创 is committed to making a difference. In addition to the commitments made in each […]

Diamonds in the Rough: Embracing the Unpolished in Your Catalog

One big advertising and marketing trend we鈥檝e seen lately is the less polished content shared on digital platforms. It shouldn鈥檛 be so surprising 鈥� audiences want authenticity. It鈥檚 not new, but it seems to be everywhere now. When you look at TikTok, the fastest-growing social media platform, it鈥檚 rarely the highly produced and calculated videos […]

Alternative Revenue Streams for Your Magazine

It鈥檚 no secret that advertising has been a volatile revenue stream for media organizations of all kinds since the pandemic鈥檚 outset. This presented a significant challenge for many publications, especially those that rely on ad revenue from the hospitality, tourism and the other industries deeply impacted by the pandemic. Given this turbulence, many publications pivoted […]

What鈥檚 Happening with Paper Right Now?

You may have heard about some issues that the printing industry is having with paper right now. In this blog, we鈥檒l take you through some specifics of what鈥檚 going on, how we are working through it and what you can do to help us make sure you get what you want. How Paper Mills Work […]

Words of Wisdom Webinar: The Duotone Effect

We know it鈥檚 hard to keep up with design trends and even more impossible to learn how to replicate all of them. 聽It is increasingly complex with many trends going in and out of style constantly, and you may feel like it isn鈥檛 worthwhile to learn each new technique. However, some design trends perpetually cycle […]

Words of Wisdom Webinar: Getting it Right, Right from the Start

You may have some ideas to refresh your magazine鈥檚 design. Heck, you might even have a list of different things you want to try. But there often isn鈥檛 enough time to slow down your workflow and try new things, especially when it comes to layout and page design. In some cases, it might be the […]