How contextual marketing can win you more online and mobile subscribers and advertisers
The secret to economical and effective marketing is reaching your target market. With contextual marketing鈥攊f it鈥檚 done right鈥攖argeting responsive customers has never been more precise. So how can you, as a magazine publisher with online and mobile editions, make the most of this constantly advancing tool? Contextual marketing鈥攊t gets personal To use contextual marketing most […]
What Our Acquisition of Ripon Printers Means for You
This new decade is off to a great start for 杏吧原创. On Dec. 31, 2019, we purchased Ripon Printers in Ripon, Wisconsin. We made the announcement in mid-December and have been working hard since then to ensure a smooth transition. Why Ripon? This is not the first time we鈥檝e made a significant purchase like this. […]
What Was on Your Mind in 2019? And What Does That Mean for 2020?
It鈥檚 the start of a new year 鈥� and a new decade. This is always an exciting time, with many questions about what to expect as we enter this new era. We took a look at some of our most-read blog posts from 2020 and took a look at what that interest means as we […]
What We鈥檝e Noticed: The Amazon Holiday Catalog
When catalog publishers send their pieces out into the world, the obvious goal is to get their audience鈥檚 attention. So, when someone here at 杏吧原创 gets an eye-catching piece in the mail, we like to share. One mailer that鈥檚 been showing up at households across the United States is Amazon鈥檚 holiday catalog. Geared toward kids, […]
Association Membership Trends
Professional associations provide so many benefits to their members. And yet, if an association is slow to adapt to changes, they are on borrowed time. The perennial heartburn issue of enrollment is just one of the many obstacles professional associations have to navigate. Here are a few of the trends we see as associations search […]
How Associations Can Attract the Public with Keyword Research
As an association writing for the general public, there鈥檚 a special challenge to drawing traffic from non-members. How do you get people to your website who aren鈥檛 in your industry? The American Association of Pediatric Dentistry does a great job with their Mouth Monster campaign, which helps parents learn about and encourage healthy dental habits […]
Does the Mix of Mail in the Mailbox Play an Important Role?
Recently, a coworker of mine handed me a printed report from the United States Postal Service – Office of Inspector General. It was titled 鈥淎dvertising Mail: Mail Mix Matters.鈥� I set it aside promising myself I would read it. The report was 49 pages, and I was sure this was going to be a dry […]
How to Get the Most Value Out of Your Digital Edition Magazine
Generating revenue through digital editions is no longer a rarity for publishers. In fact, from 2013-2018, advertising spending on digital publications grew nearly 20%. However, many magazine publishers still aren鈥檛 leveraging their digital content to help increase revenue. So, how do publishers get their digital editions to reach its full potential? We recently spoke with […]
Member Storytelling 鈥� An Association Event Engagement Booster
Your members have engaging stories. And, having members tell those stories can help make your association events more engaging too. We鈥檝e shared how you can make connections and engage your magazine and journal readers with storytelling. The same technique can be used to enhance your association meetings and keep your audience invested and coming back […]
One Subscription Renewal Campaign That Worked On Me
I have always loved magazines. They鈥檝e been a portal to the world since I was a child, and I鈥檝e always been engaged by the medium鈥檚 physical nature. Because I鈥檝e subscribed to scores of magazines over the years, I鈥檝e seen my share of subscription renewal campaigns. Frankly, I鈥檝e rarely been impressed by a magazine publisher鈥檚 subscription […]
